Marketing Ops newbie

[ElwaleedRashad]

Hello all, 

am new in Mo Ops, and I want to build a career in it, I have worked for a saas company for a year as a marketing coordinator, and I have seen that Hubspot tools are very efficient for Marketing automation, I have read some resources and watched some Videos, can anyone advice me with a free course I could use to Excell in Marketing Operation so any company would find me suitable for them.

thanks in advance

[HaVdb]

Hi @ElwaleedRashad, 

Congrats on the move from automation to ops!
I received a list of HubSpot recommendations from my boss when I made the transition from Email marketing/mkt automation to Mkt Ops. I'll share it with you below!

(semi) Technical Courses / Ops -> HubSpot

• Revenue operations  (7h) 
• Developing a Lead Management Strategy (1h) 
• Linkedin MKT strategy for business (2h) 
• Inbound Marketing Optimization (5h)
• Google ads & customer journey (1h) 
• Social media marketing (5h) 
• Conversational Marketing (1h) 
• Workflows deepdive

Other courses/platforms she looked into were CMO school from Pavilion (not free though!); Strategy & Planning from DMI institute (if you already have training and knowledge on digital marketing, this might not be the most interesting for you!) and then this one: Management and Leadership Masterclasses from Salesimpact
https://www.reforge.com/   https://winningbydesign.com/  were also recommended to me, but didn't look into it (yet).

If you're based in the States and your company is willing to help you out, then I'd say to buy a ticket to Mops-apalooza (california). It's a bit too expensive for me to fly over from Europe; but it looks interesting!

If you like podcasts:

• Ops Cast
• FWD: Thinking by CS2
• Must Contain by Etumos

oh, and I've seen some similar situations that I've been in on Moops TV (short episodes on Marketing Ops (Mops) whoopsies)

Good luck! 💪

[MiaSrebrnjak]

This is a great list! Thank you for sharing @HaVdb! 💛

Cheers
Mia, Community Team 

[MiaSrebrnjak]

Hi @ElwaleedRashad

I'd be glad to share some resources!

If the company you're looking to join is using HubSpot for their marketing efforts, I'd recommend taking the Marketing Software Academy course.

You'll also find some great resources in this blog article: Marketing Operations

If you're looking for more insight into Marketing Ops beyond HubSpot, check out this article by TechStackCrunch.

I hope this helps!

Cheers
Mia, Community Team

[Jnix284]

@ElwaleedRashad I second @MiaSrebrnjak 's recommendation to take the Marketing Software certification, and once you're done, you'll see there's a lot of opportunity to take other lessons, courses, and certifications that will help you to grow your career!