Feb 16, 20228:42 PM - edited Feb 23, 202210:17 AM
HubSpot Employee
How do YOU define process definition, data governance, and tech stack management?
You've probably heard it said a million times that data-driven decisions are the best decisions. However, creating and keeping good data isn’t always an easy thing to come by.
There are three main areas you need to invest in if you're going to have good data: process definition, data governance, and tech stack management.
How do YOU define process definition, data governance, and tech stack management?
1.Process definition
is the actions/steps that are taken from 3 sides for any form of communication : 1.PersonA 2.PersonB 3. The medium
2.Data Governance
This step is focused on the 3rd side (the medium), how to create a perfect and accessible medium. more like a crime scene for a detective convinient for clues, in this case a data track record that is solid and accessible for the reporter (aka detective)
3.Tech Stack management
The tools that are going to be used in creating the medium as well as the tools to navigate, access and pull from the medium.
How do YOU define process definition, data governance, and tech stack management?
How do YOU define process definition? Outlining and defining clearly using data and making sure everyone is defining everything the same. How do YOU define data governance? Internal framework that manages and vets the data and decides how data is used for processes. How do YOU define tech stack management? Managing technology used in an org and assessing its value through different processes.
How do YOU define process definition, data governance, and tech stack management?
Step by step plans of each process that makes the company work -documented well enough so anyone can come in and pick each procedure up as a new hire.
An outline of data with expectations and permissions of who can change/update/add. Where each data point lives, type of field etc.
Which tools are allowed to be part of the tech stack. We are an IT company so one of the things we do well is to identify redundancies in our client tech stacks, but we need to do some work on our own.
How do YOU define process definition, data governance, and tech stack management?
A detailed outline of your processes.
Whom has access to view, write and manipulate data.
A regular audit of various technologies being used to determine if their relevance and value still benefit the business. What and how to retire or migrate to something more modern.
We define processes by first conducting an individual meeting with each - Sales, Marketing and Service team and mapping their definitions, what they want to track, etc. Then followed by it, holding a common meeting to come up with a uniform definition for processes, leads, SQL, customer etc. This way everyone is one the same page.
Data Governace comes with us monitoring who needs how much access to Tech stack, and how the information that is entering the tech is getting used by different teams.
For Tech stack management, we consider the following questions: - Is there the cost justified?
- Do we actually need it?
- Is an alternative already available?
- How easy is its intergation with other tools I am using?