Defining RevOps and Sharing Your Learning Goals

[mbarba]

Here at HubSpot, we define Revenue Operations, or RevOps, as the people, processes, systems, and data that control how your business generates revenue.

That means that if you work at an organization that generates revenue, then you have RevOps at play in your business!

RevOps enables you to not only strategically improve your customer experience, but it also lets you powerfully and intentionally scale your business.

So, as I kick-off this conversation about RevOps, I’d love to learn the following about you:

1. What’s your name, and where are you based?
2. How do you define RevOps?
3. What do you hope to learn in HubSpot Academy’s Revenue Operations Certification?

[HBloom]

Hi folks! I'm Hope and I'm based in Southern Oregon. I think about RevOps as a process of strengthening the connective tissue across teams that manage the customer lifecycle and journey. It's about creating a seamless customer experience that delights from beginning to end, and simplifying internal processes so Marketing, Sales and CS teams can run efficiently and scale. I hope to learn more specifics around identifying potential gaps or weak spots in the revenue machine, and gain a clearer understanding of what I can do in my current role to benefit (and improve) the RevOps engine at my company. 

[SCaniff]

Hi! I am Sandy and I am from Sunny Florida! RevOps is creating unity with your sales, marketing, and ops teams using data to create and improve efficient processes that in turn create happy customers, and ultimately help to grow your revenue and scale your business. I am hoping to learn specific steps that we can iterate for our business and help our clients implement as well for a path to success. 

[SCartaxo]

Hey! I'm Samuel Cartaxo. I'm from Brazil 

The function of RevOps is to unify revenue operations within a company to improve efficiency, collaboration, and overall performance. RevOps aims to align sales, marketing, and customer service teams.

I would like to learn about the strategic new solutions and operations for our marketing, sales, and customer success departments.

[Kehoe]

1. I'm Marcus and I'm based in Montana

2. RevOps is the digital system for how people, process, and data should work within a customers journey

3. I'm hoping to learn some of the highest priorities for RevOps professionals

[Dan_in_Campania]

Hi, my answers are below:

1. My name is Dan and I'm based out of Tuscany in Italy.
2. I would define RevOps as the confluence (no not that one) of sales, marketing, and support, but I'd like to add that I see it as a distinction from the other such confluence of sales/marketing/support, which is actually my background: community. RevOps seems to be a more more technical and process-driven view of the unification of these areas, whereas community is somewhat more organic and "customer facing" (though I do realize that RevOps's work should be viewed as customer facing as well, in more than one sense).
3. I'm hoping to learn as much about the different processes around implementing data collection and analysis, executing small/subtle changes to improve things that set up incremental benefits, and the skills needed to most efficiently identify what qualify as the most valuable compounding benefits for an organization as early in the process as possible. 

[TSavvy]

1. Hello, I am Ubaid and my business V Electronics is based in Toronto.
2. In my opinion, Rev Ops can be defined as a team that manages how a company generates revenue in response to their needs like scaling business operations,
managing conversion rate and managing different departments such as Sales, Marketing etc. For example, If a marketing team comes up with a certain percentage of leads, it is up to the revenue operations team to decide the percentage of those leads that the sales team should follow up on to get an efficient conversion rate!

[HOkon2]

Hi, I'm Hannah from The Gambia. I would define Revenue Operations as the strategic approach that unifies the data, systems, processes and the various operations teams facing the customers not only for customers satisfaction from the beginning and completion of sales but also for the effective coordination and efficiency of the internal teams and scaling up revenue growth.

I would like to learn more on scaling up revenue returns through Revenue Operations and best practices to adopt.

[Drake_Senter]

Hi all 👋 I'm Drake and I'm based in Philadelphia, PA. There are a few ways to define RevOps but from my experience I've simplified it down to a short statement: Revenue Operations is Go-To-Market strategy and systems working in sync. More specifically, the systems informing the strategy with GTM data and the strategy refining the systems with signals coming from leads/prospects. All of that working in sync to maximize revenue for new sales motions and existing client sales motions is the aim of Revenue Operations. It's through this cert program that I'd love to have something to show for my investment in myself!

[JEusebio1]

1. John Eusebio

2. RevOps in the broad sense is a way to effectively optimize processes that improve velocity and thus overall experience within internal (sales, marketing, business) and external parties within a sales cycle.

3. Understanding the effective strategies of throughput and areas within the process that help determine a more clear and efficient output. Areas that current RevOps level professionals experience on a day to day and sharing their knowledge to grow my skillsets.

[CLobo1]

What’s your name, and where are you based?

>> Clifford Lobo

How do you define RevOps?

>> Revops is a multi-dimensional definition as it can be a team of people, a department or a process, with the basic mission to analyze, optimize and monitor the current revenue stream using marketing as the starting point (lead generation) and customer success (renewal/retention) goal. The main sources of revenue is compared to the base line either set by the industry standard, YOY revenue comparison or variance analysis with the top line revenue goal formulated by the leadership team.

What do you hope to learn in HubSpot Academy’s Revenue Operations Certification?

>> Through this certification, I wish to lean how the entire mapping and components of revenue generation can be accessed by each of the revenue generating teams (marketing, sales, customer success, and product) as these departments have their individual missions tied to a broader collaborative vision for generating the business revenue

[CLam64]

1. My name is Caiden and I am based in California.

2. I define RevOps as a method of revenue operations through different departments such as sales and customer suport. This is to help align these different departments together and increase efficiency in revenues.

3. What I hope to learn in HubSpot Academy's Revenue Operations Certification is how to link these different types of departments together to work together like a machine towards one goal of revenue cohesively.

[AniketK]

Aniket Kodre, fully remote based out of Pune, IN. Rev Ops acts as the essential investigator every company needs, delving deep into the details to pinpoint what impedes success and scalability. It integrates the entire customer journey, from the moment your customers first encounter your brand—whether through sight, sound, or reading—until they purchase your product or service. Therefore, it extends its operations across various functions, including Sales, Marketing, and Customer Success, ensuring a cohesive experience for your customers. This not only benefits the customers but also fosters mutual advantages for both parties involved. My aim is to learn what's are some essentials of running a brand new Rev Ops function for startups, and SMBs to help them scale exponentially. 

[chaitany2x]

1. Chaitanya based in FL

2. A strategic approach to holistically focus on improving prospect to renewals centralizing customer experiences across sales, partner channels, marketing, customer service, and contract management. 

3. Refining that approach and iterating on building a strong performing RevOps engine

[LBarbozaRey]

1 Luisa Barboza.

2. The people, process, system and data that control how your business regenerates revenue. RevOps seek to unify ownership of the systems and data so customer insights can be used to provide truly excellence customer services.

3. I hope to learn how to optimize the business process of a company generate more revenues and contributing to the overall success of a company.

[OMema]

Oltjon Mema, fully remote company based out of Cleveland, OH (Originally PA)

RevOps is kind of a data bridge unifying the different internal customers (Marketing, Sales, Customer Success) in order to better serve the external customers. By implementing data driven processes to drive success, this ultimately leads to more revenue per dollars spent for better scalability.

I hope to learn new skills as well as how to create and implement a RevOps department, or evolve the current Ops department to support a RevOps approach.

[JWeaver55]

1. Jacob Weaver 
2. RevOps empowers organizations to make data-driven decisions, streamline processes, and deliver a seamless customer experience.

3. My goal is to have a better understanding of revenue operations and learn proven strategies, GTM plays, and areas to focus on. So I can provide feedback and be more mindful when working in my CRM. 

[AAdesokan3]

Adesokan and i am based in Nigeria

RevOps, as a unifiying hub for all others departments to achieve the organizational goals. Satisfying the internal and externak customers.

To incresae  and update my knowledge and give the best out for the organization and HubSpot back

[BNorkus]

Broderick from Grand Rapids, MI.

I define Rev Ops as the the area (person or team) within an organization that is charged with aligning the tools, processes, and team members within Sales, Marketing, Success, Product, and Support to navigate the best possible customer experience.  Or the shorter version, making it as easy as possible for a customer to want to do business with us.

What I hope to gain is filling in any gaps in my own understanding and learn some additional perspectives from other professionals in different industries or markets.

[Dip1]

Hi

My name is DIPIKA VAMAN KANTAPPA POOJARI  and I am based in sultanate of oman

Revenue operations is the people,processes,system or data that control how business generates revenue

I am interested in learning about RevOps.

[BC12]

I'm Brandon from NY. I define rev ops as a way to streamline operations for maximum profit.

[Mary_Cheney]

My name is Mary Cheney and I am in Buffalo, NY! I define RevOps as helping to build out the solutions and tools the company has invested and to help the team internally use these tools so that they are able to do their job more efficiently. I hope to learn how to get the team excited and more involved with these tools, I can show them how to use them to make their job easier, but the challenge seems to be how to keep them excited and use the tools.