Defining RevOps and Sharing Your Learning Goals

[mbarba]

Here at HubSpot, we define Revenue Operations, or RevOps, as the people, processes, systems, and data that control how your business generates revenue.

That means that if you work at an organization that generates revenue, then you have RevOps at play in your business!

RevOps enables you to not only strategically improve your customer experience, but it also lets you powerfully and intentionally scale your business.

So, as I kick-off this conversation about RevOps, I’d love to learn the following about you:

1. What’s your name, and where are you based?
2. How do you define RevOps?
3. What do you hope to learn in HubSpot Academy’s Revenue Operations Certification?

[MHamilton13]

Mike, TX. RevOps is aligning, quantifying, and increasing the efficiency of marketing, sales, and operations in order to increase revenue. I hope to learn how to scale!

[KDorton]

Hello Everyone!

I'm Khrys and I'm based in the Carolinas. 

RevOps is like that favorite Grandma at the family reunion. She gathers everyone under the same roof, has set goals to achieve and how to achieve them, brings happiness to all that come, and even learns a few new recipes to feed newcomers. Grandma also knows how to handle disappointments and where changes need to be made. 

I found that I am already that favorite Grandma in my company. I just have the wrong job title...

[danmoyle]

@KDorton I absolutely love that description! 

[Songster]

My name is Scott and I am based out of Hong Kong. 

Revenue operations is the function that brings together people, processes, technology and data in order to drive revenue-generating activities across cross-functional teams at the lowest cost possible. 

I hope to gain a fundamental understanding of revenue operations in preparation for my first role in the RevOps space. 

[sambaker]

My name is Sam and I'm based out of San Francisco, California. 

RevOps is a system involving sales, customer support/customer success, marketing, and the customer that aims to increase growth without adding cost. 

I hope to learn how to build this system, how to uncover problems by asking questions, and how to improve the system over time. 

[PGuerios]

My name is Pedro, I am the new and self entitled Chief Revenue Ops of a college in Sao Paulo, Brazil. 
I define revops as the team that ensures student outcomes fully match what marketing and enrollment promisses as well as student's expectations. 
I hope to learn more about how to fully integrate de academic team with marketing and enrollment folks to make sure everyone is focused on the students journey and positive outcomes! 

[stemkent]

Steven, Georgia. 

I view RevOps as a necessary mechanism for optimizing customer experience, stickyness, retention, reducing decay. Revops allows the company to use empiric data-backed decisions based on KPI to maintain efficiency and increase/optimize revenue. 

My hope is to enhance my ability to 

[03504]

Hi everyone,

Thank you Hubspot for the great content.

Revenue Operations to me is to align teams, analyze data, and streamline processes.

I aim to complete my learning from RevOps for better knowledge and growth.

Thank you very much.

[Mazei]

Hello everyone!

My name is Lucas Mazei and I am based out of Sinop, Brazil.

For me RevOps is a way of unifying how different departments look into the customer journey, making it run more smoothly and efficiently. With this, we can increase growth by optmizing processes.

I hope to learn how I can optimize my company for RevOps talking to other directors about the customer journey. I'm the Chief Technology Officer of the company.

[KFigor]

1. What’s your name, and where are you based? Kim , Phoenix AZ
2. How do you define RevOps? bringing sales, marketing and customer service towards a united front that serves the customer which increases revenue and being mindful of where and how money is spent. 
3. What do you hope to learn in HubSpot Academy’s Revenue Operations Certification? How to communicate the need and be heard.

[stemkent]

Hey Kim! I like that you mentioned how money is spent. Personally, I think this is crucial and we cannot be too granular when looking at this and interpreting against empiric data (whatever KPI you're interested in) and how this relates to customer satisfaction/experience. Thanks for sharing

[cjl2016]

Hello!

My name is Cody and I am based out of Fairax, VA - right outside of Washington, D.C.

I would define RevOps as sythensizing data so as to identify opportunities to align sales, marketing, and customer success, all the with the goal of driving more revenue by emphasizing positive customer experiences.

I hope to learn how to define a Customer Journey and how to apply the fundamentals of RevOps in my new role as our company's first ever Director of Revenue Operations.

[RonFigueroa]

Hello Everyone,

My name is Ron Figueroa, and I am based in the Garden State of the USA. 

I want to bring my perspective and understanding of RevOps, so it is the actual supervision of the foundation so the structure of the organization can sustain, support, and scale while maintaining everything solid and up to code—the art of bringing resources together and creating action in harmony and unison.

Like most of my peers and fellow classmates, it is to acquire knowledge and apply it in their own business or become proficient in this department. Once I can use it for my business, it will be a pleasure to help those who also need this. 

Thanks for reading. 

Saludos,

Ron

[GFigueiredo2]

I'm Gustavo Figueiredo. I'm based in SINOP city, MT, Brazil.

RevOps is a business strategy and operational framework that focuses on aligning and optimizing all the key functions within an organization that contribute to revenue generation. It involves breaking down the traditional silos between departments like sales, marketing, and customer success to create a more coordinated and efficient approach to driving revenue.

In this certification, i hope to learn how to apply RevOps in my company.

[Bitinnnn]

• What’s your name, and where are you based?
  Hi everyone, i'm Fabrício. I'm based in the Brazil
  
  
• How do you define RevOps?
  The ability to understand business processes and collect and leverage data to build scalable solutions and consequently improve company revenue.
  
  
• What do you hope to learn in HubSpot Academy’s Revenue Operations Certification?
  I hope to acquire basic knowledge about the RevOps process, so that I can migrate to this area in the future.

[Corky]

Hi everyone, I'm Isaac. I am based in the United States. 

I love to eat cereal but you cant only eat cereal for every meal! To me RevOps is like a delicious meal. Each ingredient is important, but they all work together to create a delicious and satisfying dish. Just as RevOps ensures that all of the elements of the customer journey are aligned to create business value and a positive customer experience.

I am looking forward to learning more about how other people are using RevOps at their companies!

[JulianaCavani]

1-What’s your name, and where are you based?
Juliana Cavani. Atibaia City, São Paulo, Brazil.


2-How do you define RevOps?
Revenue Operations, commonly known as RevOps, involves gathering quality data and ensuring its seamless integration across all departments. This facilitates data-driven decision-making focused on generating business revenue.


3-What do you hope to learn in HubSpot Academy’s Revenue Operations Certification?
I aim to acquire the knowledge necessary to implement the RevOps process at the company I work for.

[RobTicho]

1. What’s your name, and where are you based?
   Rob Ticho, Vermont, USA.
   
   
2. How do you define RevOps?
   The ability to understand business processes and to collect and leverage data to build scalable solutions. 
   
   
3. What do you hope to learn in HubSpot Academy’s Revenue Operations Certification?
   Gain a strong understanding of RevOps principles so I may better develop my role and connect functional departments in a unified approach. 

[GPerhamMBA]

Hi! I'm Gabrielle, and I am based in Tampa, FL. RevOps is a concerted effort to unify internal teams, tech, and processes to streamline operations in order to scale and ultimately improve the customer experience. I hope to learn practical skills that I can use to optimize our martech and our internal processes so we can move with velocity as opposed to speed. (I now have that phrase on my whiteboard!)

[RGaro]

• What’s your name, and where are you based?

Reto Garo - Melbourne, Australia

• How do you define RevOps?

a strategic approach that aligns sales, marketing, and customer success teams through data-driven insights to optimize the entire customer lifecycle, boosting revenue generation and retention.

• What do you hope to learn in HubSpot Academy’s Revenue Operations Certification?

An understanding of how to optimize revenue by improving processes from Sales through to Customer Success. 

[amarteniuc]

Hi I'm Angela.

RevOps to me, is the immersion point where multiple department data is centralized and evaluated by a specific team ( RevOps) that improves company performance and profit margins.