Defining RevOps and Sharing Your Learning Goals

[mbarba]

Here at HubSpot, we define Revenue Operations, or RevOps, as the people, processes, systems, and data that control how your business generates revenue.

That means that if you work at an organization that generates revenue, then you have RevOps at play in your business!

RevOps enables you to not only strategically improve your customer experience, but it also lets you powerfully and intentionally scale your business.

So, as I kick-off this conversation about RevOps, I’d love to learn the following about you:

1. What’s your name, and where are you based?
2. How do you define RevOps?
3. What do you hope to learn in HubSpot Academy’s Revenue Operations Certification?

[Deepak_P]

Hey, I'm Deepak

For me RevOps could be defined as a tactical approach with the goal of aligning and optimizing teams, systems, and processes within an organization to increase sales, improve customer experiences, and boost overall performance. To make the process of generating revenue more unified and effective, RevOps focuses on eliminating conventional departmental gaps, such as those between sales, marketing, and customer success.

[ShafaqZaidi]

Hey, I’m Shafaq,

For me, Revenue Operations is about analyzing data, building strategies, and streamlining processes that serve our customers and internal teams. It is reliant on cross-team collaboration between Customer Success, Marketing, Sales, and the Product team so that all teams are pulling in the same direction and are focused on improving efficiency and enhancing customer experience.

[torysher]

Hi, I'm Tory. 

To me, Revenue Operations is about optimizing processes in order to support a better experience for the internal team and for our users/ customers. It's about keeping a pulse on everything happening across the Go-To-Market organization so you can connect the right people, suggest improvements, or highlight opportunities. Since we're a SaaS company, this also means recognizing when to raise things to or loop in the Product & Engineering org. 

As a result, you can make sure your resources and people are all working on the most high-impact activities and not duplicating or doing unnecessary work.

[RedouaneBOUSNA]

Hello,

My name is Redouane from Algeria, first of all i'd like to thank you verry much for the great content Indeed, i think that RevOps is approch that aligns teams like marketing, sales, CS, and product to enhance customer experience, from acquisition to satisfaction,

Tools like HubSpot funnel play a crucial role on this.

I aim to learn RevOps for accelerated growth.

Best regards,

[Ernes]

Hi,  everyone

amazing content many thanks for the effort. Based in Glasgow, I'm Ernes, here I go: a definition of RepOps for me is: an approach that is based on a strategy organised holistically through the functions of Marketing, Sales and Services, it examines the data and behaviour of our prospects and customers to maximize delivered value and revenue. It is an intertwined analysis of how the optimization of every process and the understanding of customers' experiences can bring a compound effect for the company and add value for the customers without increasing the cost. 

[MinhajulAbedin]

 Hi  Im Minhaz

I define RevOps as the continual, empathy-led analysis of processes and systems across business function that will keep employees and customers alike happy with their respective experiences - enough so to be the greatest champions of your business beyond its four figurative walls. 

[stemkent]

Emapthy - so important.

[YoelBA-GDS]

Well said!!!

[CCGrady001]

Christopher Grady - TX Hill Country outside of Austin

I define RevOps as the continual, empathy-led analysis of processes and systems across business function that will keep employees and customers alike happy with their respective experiences - enough so to be the greatest champions of your business beyond its four figurative walls. 

I hope to learn as much as possible, given that my org is growing exponentially and is - so thankfully! - understanding the value of RevOps in an early stage. 

[Uchenna365]

RevOps is bringing together the various departments including sales, Marketing, Customer Success in providing a seemless customer experience and at the same time spot opportunities for driving growth at minimum operational cost. 

[SRana6]

Hi! 

I am a sales and operations Officer at beetel, a consultancy company that is a cross between management consulting and traditional digital marketing. 

My key to RevOps is that it removes silos from organizations. 

I lust love using LinkedIn as a tool for inspiration: Find some true masters of the trade and learn from them

At the moment I am primarily focusing on sales enablement, buyer enablement, and product marketing content. 

Hope to find some great sources of inspiration here. 

[charan_m]

Hi!, I am Charan, based in Bangalore, India

I define RevOps in the broader definition of Operations as to design , manage systems and processes in place for people to work on and align, aggregate their actions to add value to the company and it's customers. But RevOps main focus is on the actions that will impact the revenue generation which can be controlled by designing right proccesses from the interactions of the customer with the company.

I'm hoping to learn fundatmentals of how RevOps work and implement those lessons in Growth & Operations of our company.

[MDAston]

1. Marcella and I'm based out of New York but work remotely
2. RevOps, to me, is a department that understands how each other department works to optimize and simplify the way each department works to have better synchronicity and synergy to work towards one goal. RevOps looks at how things are being done and find holes in hidden places due to differing managing expectations. 
3. I'm hoping to learn how to better benefit my company's scale while also proving to the company that RevOps is an integral part of the business. 

[CMichelini]

Hi everyone!

I am Cristina, I am based in Hong Kong. 

I define RevOps as the system of processes that enables all customer facing teams in a business to leverage theri customer journey for growth. I think RevOps, when properly done, also has an immensely positive effect on cross-team collaboration among Marketing, Sales, Customer Success and Customer Support. 

In this course I am hoping to learn how my team (customer success) can better leverage growth potential and therefore contribute to the company's growth. 

[JEnriquez15]

Hi everyone,

My name is Joy and I am based in the Philippines.

Revenue Operations (RevOps) focuses on the functions of multiple company departments to encourage business growth.

I aim to learn and understand the ins and outs of RevOps. How to best implement it in our system. 

[PBrown7]

Hi Everyone, 

My name is Paul Brown and I am based in Ottawa, Canada (home of Shopify)

I define RevOps as the connection and syncronization from Marketing into Sales and to Customer Support/Success supported by a robust HubSpot CRM 

I hope to learn about approaches to help our clients identify and modify their existing RevOps strategies so they can scale. 

Paul 

[sourabh_nandi]

Hi, I'm Sourabh, based in Hyderabad, TS, India. 

Revenue Operations (RevOps) is a strategic approach that combines an organization's sales, marketing, and customer success departments to optimize revenue generation. It involves breaking down the barriers between these departments and fostering collaboration and communication.

The main goal of RevOps is to streamline and improve the entire revenue cycle, from acquiring leads to retaining and expanding customer relationships. By integrating data, processes, and technologies across these departments, RevOps aims to create a unified revenue engine that maximizes efficiency and drives business growth.

RevOps involves aligning the goals and strategies of different teams to ensure they work together toward revenue growth. It also focuses on integrating and analyzing data from various sources to gain better visibility and make data-driven decisions. RevOps is a way to optimize revenue generation by working together with sales, marketing, and customer success teams. It involves using data and technology to improve efficiency, streamline processes, and measure performance. By adopting a RevOps mindset, organizations can enhance their revenue generation capabilities and deliver better experiences to customers.

I hope to learn in HubSpot Academy's Revenue Operations Certification are: 

1. Fundamentals of RevOps
2. Integrated Revenue Strategies
3. Data Analysis and Reporting
4. Technology and Automation
5. Customer Experience Optimization

[JDahmes]

My name is Josh and I am based in Minneapolis, MN.  Right now, I'm defining RevOps as making incremental efforts to gather better data throughout the marketing to new biz to customer success to upsells journey and using that data to inform process/best practices improvements at any and all stages to drive more bottom line profit for the agency and our clients. I am hoping to continue learning how to do exactly that. 

[KBystrom]

Hi, I'm Kenaniah, based in Seattle, WA. 

To me, RevOps is process improvement around acquiring new customers and reducing churn. The costs associated with customer acquisition are ridiculous. RevOps aims to make the process repeatable through data-driven insights. 

Through this certification I aim to add value to my company's bottom line, and make life easier for the reps in all functions of the funnel. 

[TBerlia]

Hi I am Tushar Berlia, I am based out of Hyderabad.

I feel RevOps is a more efficient and effective way to build high intelligence on improving the overall process to unlock the potential and efforts of Marketing, Sales & Customer Success to scale faster without spending a lot or spending right.
I hope to learn the purpose, steps and nuances on how RevOps add value to any organization, what are the ways to implement it? How to get started and create a positive impact in the revenue process.

[MStevens0711]

1. I am Maggie and I am based outside of Washington DC.
2. To me, revenue operations is the embodiment of "working smarter, not harder." Continuous optimization of the sales, marketing, and service processes to reduce friction and increase velocity, without increasing expenses or compromising customer experience.
3. Through the HubSpot Revenue Operations Certification, I want to learn how to leverage HubSpot in service of Revenue Operations so that I can expand my Marketing Technology and Operations role across the organization.