Defining RevOps and Sharing Your Learning Goals

[mbarba]

Here at HubSpot, we define Revenue Operations, or RevOps, as the people, processes, systems, and data that control how your business generates revenue.

That means that if you work at an organization that generates revenue, then you have RevOps at play in your business!

RevOps enables you to not only strategically improve your customer experience, but it also lets you powerfully and intentionally scale your business.

So, as I kick-off this conversation about RevOps, I’d love to learn the following about you:

1. What’s your name, and where are you based?
2. How do you define RevOps?
3. What do you hope to learn in HubSpot Academy’s Revenue Operations Certification?

[JulianaCavani]

1-What’s your name, and where are you based?
Juliana Cavani. Atibaia City, São Paulo, Brazil.


2-How do you define RevOps?
Revenue Operations, commonly known as RevOps, involves gathering quality data and ensuring its seamless integration across all departments. This facilitates data-driven decision-making focused on generating business revenue.


3-What do you hope to learn in HubSpot Academy’s Revenue Operations Certification?
I aim to acquire the knowledge necessary to implement the RevOps process at the company I work for.

[RobTicho]

1. What’s your name, and where are you based?
   Rob Ticho, Vermont, USA.
   
   
2. How do you define RevOps?
   The ability to understand business processes and to collect and leverage data to build scalable solutions. 
   
   
3. What do you hope to learn in HubSpot Academy’s Revenue Operations Certification?
   Gain a strong understanding of RevOps principles so I may better develop my role and connect functional departments in a unified approach. 

[GPerhamMBA]

Hi! I'm Gabrielle, and I am based in Tampa, FL. RevOps is a concerted effort to unify internal teams, tech, and processes to streamline operations in order to scale and ultimately improve the customer experience. I hope to learn practical skills that I can use to optimize our martech and our internal processes so we can move with velocity as opposed to speed. (I now have that phrase on my whiteboard!)

[RGaro]

• What’s your name, and where are you based?

Reto Garo - Melbourne, Australia

• How do you define RevOps?

a strategic approach that aligns sales, marketing, and customer success teams through data-driven insights to optimize the entire customer lifecycle, boosting revenue generation and retention.

• What do you hope to learn in HubSpot Academy’s Revenue Operations Certification?

An understanding of how to optimize revenue by improving processes from Sales through to Customer Success. 

[amarteniuc]

Hi I'm Angela.

RevOps to me, is the immersion point where multiple department data is centralized and evaluated by a specific team ( RevOps) that improves company performance and profit margins. 

[Deepak_P]

Hey, I'm Deepak

For me RevOps could be defined as a tactical approach with the goal of aligning and optimizing teams, systems, and processes within an organization to increase sales, improve customer experiences, and boost overall performance. To make the process of generating revenue more unified and effective, RevOps focuses on eliminating conventional departmental gaps, such as those between sales, marketing, and customer success.

[ShafaqZaidi]

Hey, I’m Shafaq,

For me, Revenue Operations is about analyzing data, building strategies, and streamlining processes that serve our customers and internal teams. It is reliant on cross-team collaboration between Customer Success, Marketing, Sales, and the Product team so that all teams are pulling in the same direction and are focused on improving efficiency and enhancing customer experience.

[torysher]

Hi, I'm Tory. 

To me, Revenue Operations is about optimizing processes in order to support a better experience for the internal team and for our users/ customers. It's about keeping a pulse on everything happening across the Go-To-Market organization so you can connect the right people, suggest improvements, or highlight opportunities. Since we're a SaaS company, this also means recognizing when to raise things to or loop in the Product & Engineering org. 

As a result, you can make sure your resources and people are all working on the most high-impact activities and not duplicating or doing unnecessary work.

[RedouaneBOUSNA]

Hello,

My name is Redouane from Algeria, first of all i'd like to thank you verry much for the great content Indeed, i think that RevOps is approch that aligns teams like marketing, sales, CS, and product to enhance customer experience, from acquisition to satisfaction,

Tools like HubSpot funnel play a crucial role on this.

I aim to learn RevOps for accelerated growth.

Best regards,

[Ernes]

Hi,  everyone

amazing content many thanks for the effort. Based in Glasgow, I'm Ernes, here I go: a definition of RepOps for me is: an approach that is based on a strategy organised holistically through the functions of Marketing, Sales and Services, it examines the data and behaviour of our prospects and customers to maximize delivered value and revenue. It is an intertwined analysis of how the optimization of every process and the understanding of customers' experiences can bring a compound effect for the company and add value for the customers without increasing the cost. 

[MinhajulAbedin]

 Hi  Im Minhaz

I define RevOps as the continual, empathy-led analysis of processes and systems across business function that will keep employees and customers alike happy with their respective experiences - enough so to be the greatest champions of your business beyond its four figurative walls. 

[stemkent]

Emapthy - so important.

[YoelBA-GDS]

Well said!!!

[CCGrady001]

Christopher Grady - TX Hill Country outside of Austin

I define RevOps as the continual, empathy-led analysis of processes and systems across business function that will keep employees and customers alike happy with their respective experiences - enough so to be the greatest champions of your business beyond its four figurative walls. 

I hope to learn as much as possible, given that my org is growing exponentially and is - so thankfully! - understanding the value of RevOps in an early stage. 

[Uchenna365]

RevOps is bringing together the various departments including sales, Marketing, Customer Success in providing a seemless customer experience and at the same time spot opportunities for driving growth at minimum operational cost. 

[SRana6]

Hi! 

I am a sales and operations Officer at beetel, a consultancy company that is a cross between management consulting and traditional digital marketing. 

My key to RevOps is that it removes silos from organizations. 

I lust love using LinkedIn as a tool for inspiration: Find some true masters of the trade and learn from them

At the moment I am primarily focusing on sales enablement, buyer enablement, and product marketing content. 

Hope to find some great sources of inspiration here. 

[charan_m]

Hi!, I am Charan, based in Bangalore, India

I define RevOps in the broader definition of Operations as to design , manage systems and processes in place for people to work on and align, aggregate their actions to add value to the company and it's customers. But RevOps main focus is on the actions that will impact the revenue generation which can be controlled by designing right proccesses from the interactions of the customer with the company.

I'm hoping to learn fundatmentals of how RevOps work and implement those lessons in Growth & Operations of our company.

[MDAston]

1. Marcella and I'm based out of New York but work remotely
2. RevOps, to me, is a department that understands how each other department works to optimize and simplify the way each department works to have better synchronicity and synergy to work towards one goal. RevOps looks at how things are being done and find holes in hidden places due to differing managing expectations. 
3. I'm hoping to learn how to better benefit my company's scale while also proving to the company that RevOps is an integral part of the business. 

[CMichelini]

Hi everyone!

I am Cristina, I am based in Hong Kong. 

I define RevOps as the system of processes that enables all customer facing teams in a business to leverage theri customer journey for growth. I think RevOps, when properly done, also has an immensely positive effect on cross-team collaboration among Marketing, Sales, Customer Success and Customer Support. 

In this course I am hoping to learn how my team (customer success) can better leverage growth potential and therefore contribute to the company's growth. 

[JEnriquez15]

Hi everyone,

My name is Joy and I am based in the Philippines.

Revenue Operations (RevOps) focuses on the functions of multiple company departments to encourage business growth.

I aim to learn and understand the ins and outs of RevOps. How to best implement it in our system. 

[PBrown7]

Hi Everyone, 

My name is Paul Brown and I am based in Ottawa, Canada (home of Shopify)

I define RevOps as the connection and syncronization from Marketing into Sales and to Customer Support/Success supported by a robust HubSpot CRM 

I hope to learn about approaches to help our clients identify and modify their existing RevOps strategies so they can scale. 

Paul