Defining RevOps and Sharing Your Learning Goals

[mbarba]

Here at HubSpot, we define Revenue Operations, or RevOps, as the people, processes, systems, and data that control how your business generates revenue.

That means that if you work at an organization that generates revenue, then you have RevOps at play in your business!

RevOps enables you to not only strategically improve your customer experience, but it also lets you powerfully and intentionally scale your business.

So, as I kick-off this conversation about RevOps, I’d love to learn the following about you:

1. What’s your name, and where are you based?
2. How do you define RevOps?
3. What do you hope to learn in HubSpot Academy’s Revenue Operations Certification?

[ohheysamcarey]

Sam Carey, Santa Barbara CA. RevOps is a holistic view at Customer Experience, Sales, and Marketing functions to grow consistent revenue. I hope to learn a few nuggets to build a better rev ops strategy for our cannabis organization www.petalfast.com. 

[KClancy9]

Krista Clancy I am based in CA. I define Rev Ops as the optimization of processes, people and data to help streamline a company.  I hope to learn more in-depth about this and be able to help my company scale.

[RPeraza]

1. Rosa, Los Angeles, CA

2. The approach and process to support and unify sales, marketing, and CS.

3. A new approach to implement in my current RevOps role.

[rodwaynick]

1. Rod, Tennessee US

2. Data, process, and tool oversight by one team to support marketing, sales, and CX teams

3. How to use HubSpot to increase effectiveness of RevOps

[ARamirez8]

1. Minn, Philippines
2. RevOps is a strategic approach that unifies the operations of your customer-facing teams to
give your customs an excellent experience throughout their buying journey.
3. I hope to fully understand Revenue Operations so I can contribute better in helping
our company generate more profit.

[KBarker1]

1. My name is Kerrin, based in Manchester, United Kingdom
2. RevOps is the strategic integration of all customer facing processes (sales, marketing, upsell teams etc.) to ensure the customer experience is positive, drive revenue growth and create efficiencies
3. I hope to formalise my knowledge and gain insight around best practice, learning from the challenges of others and ultimately implement simple but effective strategies in the future

[KBezuidenhout]

1. My name is Karen, based in South Africa
2. RevOps is the strategic integration of sales, marketing and service departments to provide a better end-to-end view to administration and management, while leaving day-to-day processes within the departments.
3. Formalising knowledge

[MMawhorter]

Mike in Middle Tennessee

RevOps, in short, is a natural step in the modernization of business. We have the technology to sync up an entire business operation and plant it in the cloud, for easy access everywhere across teams.

I hope to learn from HubSpot's RevOps certification how to do that better. I understand the why; I need the how. 

[jstro1836]

1. Justin, Austin, TX

2. Integration of sales, marketing, and customer service oriented on growth of the business. Many organizations are structured differently, but all have teams that provide direct support or services to customers. These various teams will be responsible for different touchpoints across a customer' buying journey. Processes, systems, and data supporting these unique teams are often disconnected. So, I view revops as the function of aligning processes, systems, data, and people to maximize growth of existing products and services. Revops could also play a role in feedback that generates new products and services. 

3. I hope to learn about best practices, challenges, and key metrics a revops organization cares about. 

[ztbyrnes]

1. Zach Byrnes, USA, Iowa 
2. I believe RevOps is important because of its impact to the bottom line and to help leaders to see around the corners. It also helps improve employee satisfaction by creating guardrails that help drive the correct behaviors and providing data driven feedback on their performance. A good RevOps organization will provide team leaders answers to questions that haven't been asked yet or even display information that unlocks unknown opportunities.

3. The art of implementing RevOps. How do you take an existing CRM with all of its subpar data and bad habits and convert it to a powerful and efficient engine for all of its stakeholders?

[virensmehta]

Hey, I'm Viren Mehta based out of Rajkot (India).  According to me, RevOps is a strategy or function that connects Marketing, Sales and Customer Service to give superior and seamless experience to customers throught out their life cycle and create more mouth publicity to generate organic funnel.  Well, I'm looking to learn different strategies and success stories related to RevOps to scale my company's growth upwards.

[RSantoro]

Hi all,
My name is Riccardo, working in London
I think of RevOps and the control room who has a complete view of all departments and who has the ability to uncover and implement company wide efficiencies.

I want to strengthen the role within my organisatiton, backed by theknowledge gained in this corse

[GCreech]

1. My name is George and I'm based out of Cincinnati/Dayton
2. RevOps to me is looking at the whole sales/management process to help increase revenue.
3. I hope to learn how to utilize HubSpot in my current role to help make my knowledge and expertise more valuable.

[Parthy912]

Hi Everyone, Am Parthiban, Revops is unifies worked with the help of people,sale,service,market,process,platform.

[RNee]

Hi,  this is Rick. Rev OPs = unification of peope, process and technology of  customer facing teams. 

[ahoulne]

Hello all, I'm Andrea and I'm based in New Hampshire. RevOps to me, is the positive synergistic influence on the customer journey when centralizing sales, marketing, and customer success forces. I hope to learn how to work more cross functionally within my organization, to change my org's mindset to one that is focused on collatborating and working together to improve touch points along the customer experience.

[KKeeton]

1. My name is Kirsten and I'm based out of Southern California.
2. I define RevOps as the data focal point where all departments meet to convert sales opportunities from both standard and unique customer interactions.
3. I hope that this certification not only informs me of what tools Hubspot currently has available to optimize our RevOps, but also inspires more ideas on how we can customize RevOps for our specific business model.

[Saraarguello]

I define Revops as a full glued team that serves guidances and assistant to majority of departments in a company.

[HDoherty]

1. Haleigh, Boston MA
2. Rev Ops is a concept that ensures businesses are able to care for the entire customer journey seamlessly and with little friction between stages
3. More about the systems, processes, and ideas that make rev ops possible. Both to help advance my own career and the success of the company I currently work for

[RoseAG]

1. Rose, UK

2. A streamlined way to consistenly serve your clients across the customer journey using people, processes, automation and data.

3. I hope to learn more about the similaries in RevOps & MarketingOps so that I can fill the gap when servicing my clients.

[SRomero10]

1. Sydney Romero from Milwaukee, WI
   
2. RevOps to me, is a holistic way of working that creates corporate synergy by solving customer-centric operational efficiencies.
   
3. I hope to learn existing structures and strategies that may help me restructure my definition of "RevOps", as well as fresh/new ideas that can help my team and I.