Defining RevOps and Sharing Your Learning Goals

[mbarba]

Here at HubSpot, we define Revenue Operations, or RevOps, as the people, processes, systems, and data that control how your business generates revenue.

That means that if you work at an organization that generates revenue, then you have RevOps at play in your business!

RevOps enables you to not only strategically improve your customer experience, but it also lets you powerfully and intentionally scale your business.

So, as I kick-off this conversation about RevOps, I’d love to learn the following about you:

1. What’s your name, and where are you based?
2. How do you define RevOps?
3. What do you hope to learn in HubSpot Academy’s Revenue Operations Certification?

[kssangam]

1) My name is Kaustubh, based in Pune, India
2) My understanding of RevOps is that of a plumber - who fixes issues/enhances flow of an imaginary set of pipes through which revenue flows into your company. Objective is to make that flow smoother, faster and consistent. The tools used to fix them is data, processes and technology.
3) Fundamentals of RevOps

[CristinLSmith]

Cristin Smith, Senior Director of Revenue Operations, Empower Brands, Richmond VA.

The team I work with is focused on the business development part of our organization. So, revenue operations to me means finding data driven ways to more efficiently and effectively source and secure new franchise partners. My team is the first interaction our new customers get with the organization, and it is critical that we establish solid relationships with these long-term business partners.

I am looking forward to further defining my new role through this course and gaining a deeper understanding of HubSpot. 

[JMcCord06]

RevOps is about aligning sales, marketing, and customer success to drive growth and make sure everyone’s rowing in the same direction. To me, it’s the engine behind a smooth customer journey and scalable revenue.

[Roy_Escalante]

To me, Revenue Operations is the strategic backbone that aligns marketing, sales, and customer success not just through process—but through purpose. RevOps isn’t just about optimization or removing friction. It’s about creating an operating system for predictable, scalable growth—where teams work from the same data, follow unified logic, and drive toward real revenue outcomes, not vanity metrics. Personally, I'm exploring how AI can enhance RevOps: From dynamic lead scoring and smart routing, To intelligent dashboards that surface what matters before it becomes urgent, To automations that actually feel human—because they’re based on behavior, not just triggers. I joined this certification to deepen my architecture around RevOps, and to connect with others who are reimagining business operations through intelligent, ethical systems.

[CMorris26]

Charlie, England

A simple process intergrating all aspects, delivering a frictionless experience.

Where I can make a difference

[YAbubakar]

Yanuar from KL.

RevOps is strategic approach on aligning sales, marketing & customer success to improve company revenue growth 

I wanna become subject matter expert in the Rev Ops topic!

[VHudson8]

1. Vivian - Denver, CO
2. Umbrella over Sales Ops & other GTM functions. The alignment of people, processes, systems, and data across marketing, sales, and customer success to drive consistent revenue growth and customer experience.
3. Understand how to use HubSpot to support RevOps goals within my company/ in future HubSpot using companies.

[campbellcollett]

- My name is Campbell and I'm based in Los Angeles County.

- The alignment of people, processes, systems, and data across marketing, sales, and customer success to drive consistent revenue growth and customer experience.

- To become a RevOps expert, learn the fundamentals of RevOps and utilize my expertise towards this Role. I believe this certification is a stepping stone in journey to RevOps Manager / Consultant, which I aspire to be.

[FKhan3]

1. I'm Fahad from Pakistan.
2. RevOps is a strategic approach that aligns key departments, such as sales, marketing, customer success, and finance, to drive business growth and streamline the customer experience.
3. I'm pursuing this certification to establish a strong foundation before jumping into a RevOps-focused role.

[TFrancis5]

Ty, from the UK.

I am very new to Rev Ops but I define it is a strategic approach that aligns and intergrates the key functions that directly influence revenue growth -  sales, marketing and customer success.

I hope to gain some valuable knowledge to help me in my new journey.

[KSimileoluwa]

I am Simi, from Nigeria.

An approach to revenue growth through the unifying of operations/efforts between Sales, Marketing, Customer success and Product teams (Product & Engineering).

I intend to learn the necessary skills sets to setup processes driving revenue across B2B and B2C companies.

[nfbomfim]

Hi! My name is Fabio.

I think of Revenue Ops as a structured process, function or area responsible for: interface, integration and facilitation between areas, process optimization, monitoring of performance indicators, unlocking impediments, providing revenue-generating insights.

I see that many companies implement similar but non-centralized actions that end up not gaining scale due to decentralization, but I also see a delicate role in this interface between areas so as not to advance in the roles of the areas and hurt egos.

I hope to understand this function better. I believe I already performed it, but not with this name. In my company, the area was called data monetization.

[ABhatnagar7]

Hi, I am Adi and I am based in ireland.
To me, RevOps is the function that bridges sales, marketing and tech - ensuring systems and processes run smoothly to empower the sales team. Its about optimising performance by leveraging data and delivering actionable insights.
I am keen to learn the fundamentals and more ways I can implement this.

[oosadolor]

Hello Everyone,

My Name  is Osaze.

Revops is that pivotal point which ensure its customers(sales,marketing & customer success team) are equiped and well guided to succeed within their role, in other to achieve the expected growth. You can alos refer to them as account managers that support the operational process of the afformentioned cross funtionl team.
I hope to learn much more on how to be more detailed in other understand and address the needs required for growth of the internal team as well as the company's customers (retention and acquisition) 

[MrsWest]

Hello again! My name is Nnenna West, I am based in Nigeria.

RevOps can be defined as the glue that holds other business units together. It is the alignment of marketing, sales, and customer success operations across the entire customer journey to drive growth through operational efficiency and keep all revenue-generating teams accountable. 

I hope to learn everything I can about revenue operations from this certifiction. What I love is that some of the things listed in the first module are things that I already do as an operator, so I hope with this certification, I can boldy state that I am a RevOps manager in my field.

[EdwinAmargar]

Hi Chat, I'm Edwin from Mozambique, currently based in Argentina.

Very new to this, but from what I got until so far, RevOps is a framework of processes designed to streamline the interaction of customer service, marketing and sales throught data. That means that data is centralized, and easily accessible by various departments of an organization in a consistant manner.

I hope to learn the ins-and-outs of RevOps, not just because I love new challanges and to learn, but also because I believe that it is a path that I have to follow if I want to boost my marketing hard skills.

Great to be here!

[NobuS]

Hi Chat, my name is Nobu, and I'm based in South Africa. From my firsthand experience, RevOps is the backbone of any organization. RevOps not only provides support for each department but also continually seeks ways to streamline processes and educate every organization member on the importance of following these processes. This includes executing C-level business strategies, developing and implementing client requests, and managing internal queries and the tech stack. I joined this course to learn more about various RevOps strategies and how collecting the right data can help with this

[Axiba]

What’s your name, and where are you based?
Hello Chat; My name is Frank, I'm based in Lagos, Nigeria.

How do you define RevOps?

I would define RevOps as a framework engineered to align, intergrate or streamline the efforts of Marketing, Sales, Customer Suport and Product by levering data to ensure effectiveness in all processes involved in satisfying customer needs, while  also ensuring effieciency throughout the process to maximize revenue. 

What do you hope to learn in HubSpot Academy’s Revenue Operations Certification?

To become a RevOps expert, learn the fundamentals of RevOps and utilize my expertise as a Data Analyst towards this Role. I believe this certification is a stepping stone in journey to RevOps Manager/Consultant, which I aspire to be.

Cheers 🍻

[TKenny3]

• What’s your name, and where are you based?
  • Thomas (TK) and NYC
• How do you define RevOps?
  • RevOps = The strategic management of data, processes, and technology to align and optimize the marketing, sales, and customer success functions.
• What do you hope to learn in HubSpot Academy’s Revenue Operations Certification?
  • Hope to be able to provide more value for the company I work for. 

[Elena_Tilmaciu]

Hi everyone!
I'm Elena, a Junior Web Developer from Turin, Italy.
To me, RevOps is the backbone that aligns people, processes, systems, and data to drive consistent and scalable growth. I see it as a way to optimize collaboration across teams, reduce friction, and make data-driven decisions.
Through this certification, I hope to expand my knowledge of RevOps strategies and learn how to apply them effectively in my role to support business growth.
Looking forward to learning from all of you!