Defining RevOps and Sharing Your Learning Goals

[mbarba]

Here at HubSpot, we define Revenue Operations, or RevOps, as the people, processes, systems, and data that control how your business generates revenue.

That means that if you work at an organization that generates revenue, then you have RevOps at play in your business!

RevOps enables you to not only strategically improve your customer experience, but it also lets you powerfully and intentionally scale your business.

So, as I kick-off this conversation about RevOps, I’d love to learn the following about you:

1. What’s your name, and where are you based?
2. How do you define RevOps?
3. What do you hope to learn in HubSpot Academy’s Revenue Operations Certification?

[BérangèreL]

Hi Komal @KAgarwal06! 👋
 

Welcome to the HubSpot Community, it’s fantastic to have you here and hear your perspective on RevOps and GTM collaboration.

You’ve shared a thoughtful approach, and your focus on leadership alignment, operational frameworks, and analytics is spot on for driving impact in SaaS.

Feel free to explore these and let us know what resonates or what you’d like to dig into further!

And of course, ask questions anytime, this community is here to support your goals.
 

Warm welcome again, and happy learning! 🚀

Bérangère

[HAdcock]

My name is Helen, and I work for a Revops agency in the UK. For me, Revops is about looking at the processes, people, technology, infrastructure within sales, marketing and customer service that drive revenue and making improvements to drive more growth, increase efficiencies and reduce data silos so everyone across departments is aligned and working toward the same goal. 

As a client services manager who is customer facing and is responsible for retention and client growth, I would like to learn how I can improve revops in our organisation and become more efficient without increasing headcount. 

[AStieglitz]

For me, Revenue Operations (RevOps) is the connective tissue that unites Marketing, Sales, and Customer Success under a single operational strategy. Instead of each team building their own systems, data, and processes in silos, RevOps creates alignment—ensuring everyone is working from the same playbook with shared metrics, clean data, and streamlined workflows. At its core, RevOps is about enabling predictable growth by removing friction across the customer journey, from the very first touchpoint to long-term retention.

In this Revenue Operations Certification, I hope to deepen my understanding of how to build scalable frameworks for alignment and measurement. Specifically, I want to learn best practices for designing processes that increase efficiency, how to translate strategy into actionable workflows, and how to leverage data for both forecasting and continuous improvement. My goal is to walk away with a stronger toolkit to help drive cross-functional collaboration and deliver a seamless experience for both internal teams and customers.

[PG0701]

What’s your name, and where are you based?

My name is Parth Gharpurey, and I’m currently based in the United States. I recently completed my Master’s in International Management at Northeastern University, and I work at the intersection of sales, operations, and consulting projects. My background has been shaped by global collaboration, having worked with stakeholders across continents on data-driven problem solving.

How do you define RevOps?

Revenue Operations, to me, is the discipline of aligning marketing, sales, customer success, and operations under one unified strategy, powered by data and technology. It’s not just about optimizing processes in silos, but about creating a seamless ecosystem where insights flow freely across departments, enabling organizations to grow with precision and resilience. In short, RevOps is the operating system that ensures strategy and execution speak the same language.

What do you hope to learn in HubSpot Academy’s Revenue Operations Certification?

I’m looking to sharpen the technical and strategic toolkit required to scale RevOps in dynamic business environments. Specifically, I want to deepen my expertise in systematizing data management, automating workflows, and bridging the gap between operational efficiency and customer experience. More than just the technical frameworks, I hope to learn how to translate data into stories that inspire leadership decisions and drive sustainable growth across global markets.

[SFrancoh]

To me, RevOps is the strategic alignment of marketing, sales, and service teams throughout the customer lifecycle to drive predictable growth and efficiency. I want to learn how to effectively align these teams and how to automate key processes.

[HadyHerz]

I'm Hady from Egypt

i define revops as the reinstall of company operation like restock it o everything works at its most efficant 

how to find net role as revops as i'm career shifting rn 

[chighsmith]

Hi @HadyHerz,

Welcome to the Community!

RevOps is all about optimizing and aligning company operations for maximum efficiency, so your perspective is spot on. Wishing you the best on your career shift. Exploring RevOps roles, networking, and building on your existing skills will help set you up for success!

Happy Collaborating!

Cassie, Community Manager

[CNMLusitana]

1. I'm Claudia and I'm based in Minneapolis.
2. I think of RevOps as the palm of the business hand. It connects and coordinates all the fingers - Sales, Marketing, Customer Success, Finance, and Operations - to make the hand work as a unit. 
3. I want to learn RevOps now so I can scale smoothly later - without the growing pains.

[Maryori730]

My name is Maryori  and RevOps to me is what would help improve/automate all of the company's processes.

[BérangèreL]

Hi Maryori @Maryori730,
 

Welcome to the RevOps discussion and the HubSpot Community! 👋

Your definition is spot on, RevOps (Revenue Operations) really is about optimizing and automating processes across the company to drive growth more efficiently.

We’re excited to support your learning journey! If you have specific questions about automating processes or would like to share your goals, feel free to post them here, the Community is always happy to help.
 

Wishing you every success as you grow your RevOps expertise, Maryori!

Have a lovely day!
 

Bérangère, HubSpot Community Manager

[BrittanyS1]

my name is Brittany Stewart and RevOps to me is the combination date from sales, your customers experience and marketing to figure out where they intersect to scale the growth of a business. Im looking forward to learning more z 

[OB5]

I'm working my way through Hubspot courses.

RevOps is new but it isn't, it's troubleshooting but it's also simplifying. It's about processes and efficiencies but it's about happy customers and journeys. REV - revenue but revolutions.

[DMay2]

Im Donald. Just learning about RevOps and thinking of it as a career path

[therealsugarmag]

My name is Ali Young and I live in Denver, CO. Revenue operations (RevOps) is the practice of aligning sales, marketing, and customer success teams—along with the processes, data, and tools they use—to drive predictable revenue growth. It focuses on breaking down silos, improving efficiency, and using shared metrics to optimize the entire customer lifecycle from lead to renewal. I am looking to complete the recertification and learning about new products, features, and functionalities of HubSpot. 

[FJondeau]

I am Francois located in Ireland, 

To me, Revenue Operations is the strategic alignment of people, processes, and platforms across the customer lifecycle to drive predictable growth and efficiency. My goal is to deepen my understanding of how to align marketing, sales, and service teams around a unified HubSpot CRM strategy. I want to learn how to streamline processes, maintain clean and actionable data, and build automated workflows that improve efficiency and customer experience

[AAR10]

My Name is Ashique A R and I Currently in Bengaluru, India.

Revenue Operations (RevOps) means bringing sales, marketing, and customer success teams together to work as one, so that customers have a smooth experience and the company can grow revenue more effectively.

I understood the Concept "Flywheel" with Superb Analogies

[SBooker4]

Hi! My name is San Olivia and I'm based in SC. I define revops as a Georges Seurat jigsaw, you've seen the box, you know it can be beautiful, but you have to take your time and put the pieces together in the right order to get the full picture and a Revops manager is the person that puts those pieces together. They even find the missing pieces under the couch. I hope to learn more about how revops is used across different industries. 

[AakashKodale]

Hi Im Akash Kodale
Working as a hubspot admin , Looking for good learnings into ReOps

[chighsmith]

Hi @AakashKodale,

Welcome to the Community!

If you'd like to learn more about RevOps I'd recommend checking out our RevOps discussion board here.

You'll find resources, tips, and conversations with other professionals that can help you widen your understanding and get practical advice.

We're looking forward to your contributions!

-Cassie 
Community Manager

[MMehrotra]

1. What’s your name, and where are you based? Mayur Mehrotra, Mumbai
2. How do you define RevOps? RevOps is the process of unifiying sales, customer service and marketing to unlock expotential growth potential and the same time maintain high customer satisfaction. It includes data management, process management and people management to improve operations effeciency and integrity to boost revenues.
3. What do you hope to learn in HubSpot Academy’s Revenue Operations Certification? I hope to learn the basics of RevOps and its implementation. Most improtant is how can traslate the learing from this course into actionables in my current role to help unclock bottlenecks, identify process and tech improvements to drive sales growth in life insurance upsell and crossell

[STierney]

Hey @MMehrotra - Welcome to the HubSpot Community!

I've sent you a DM as you get started. Please feel free to reach out should you need anything. Otherwise, please explore our platform and post wherever you see fit!

Shane, Community Manager