Defining RevOps and Sharing Your Learning Goals

[mbarba]

Here at HubSpot, we define Revenue Operations, or RevOps, as the people, processes, systems, and data that control how your business generates revenue.

That means that if you work at an organization that generates revenue, then you have RevOps at play in your business!

RevOps enables you to not only strategically improve your customer experience, but it also lets you powerfully and intentionally scale your business.

So, as I kick-off this conversation about RevOps, I’d love to learn the following about you:

1. What’s your name, and where are you based?
2. How do you define RevOps?
3. What do you hope to learn in HubSpot Academy’s Revenue Operations Certification?

[STierney]

Hey @MMehrotra - Welcome to the HubSpot Community!

I've sent you a DM as you get started. Please feel free to reach out should you need anything. Otherwise, please explore our platform and post wherever you see fit!

Shane, Community Manager

[Solobility]

Solomon Ebong here, reporting from Lagos, Nigeria.

It seems to me that RevOps is the very heartbeat of any growth-minded company.

Uniting the customer facing teams (Marketing, Sales, and Customer Success) under one strategic umbrella to guarantee the delivery of a superb customer experience sounds like the best decision any sustainable business can possibly make.

The wisdom of breaking silos, streamlining data and processes, and making every customer touchpoint feel intentional is simply profound.

So I hope that through this certification, I will sharpen my growth strategy skills and learn how to create real alignment that drives predictable revenue and long-term relationships.

[NAlphonsus]

I'm Nyakno, based in Lagos. 

RevOps is the behind-the-scenes work of making sure sales, marketing, and customer success all work together toward one goal: growing revenue in a consistent, efficient way. It’s about using data, tools, and processes to remove roadblocks, improve communication, and make smarter business decisions.

From my background perspective, i would say RevOps is like the control center that makes sure the business side of things runs smoothly — from attracting customers to closing deals to keeping them happy. It’s similar to how I align strategy, client relationships, invoicing, and reporting in my current role — but across the entire revenue team.

I’m hoping to sharpen my technical and analytical skills, connect with peers from different industries, and learn how others structure and scale their reporting systems.

[DSmith939]

I am Deb, very new to marketing.Already I am loving the concept of the fly wheel.. aligning the way every area in the organisation in my work ( Training ) thinks and acts to ensure that we are delivering an excellent customer service. Making things simpler for ourselves( internal customers) will improve the service we can give to external customers 

[IbnaBelal]

My name is Md Ibna Jaber Belal, and I’m currently based in Bangladesh. I have a strong academic background in law and international relations, and I’m professionally focused on legal research, corporate governance, and arbitration. My growing interest in business systems and operational efficiency has led me to explore how strategic frameworks like Revenue Operations (RevOps) can improve performance across departments. To me, Revenue Operations is a strategic approach that unifies marketing, sales, and customer success into a single revenue-generating engine. Rather than operating in silos, these teams are aligned around shared goals, streamlined processes, and centralized data to deliver a better customer experience and drive sustainable growth. A practical example of RevOps: Imagine a company where the marketing team generates leads, the sales team closes deals, and the customer success team ensures renewals — but none of them share data. That leads to inefficiency, miscommunication, and lost revenue.

Learn how to build cross-functional alignment between marketing, sales, and service teams. Master tools and automation techniques that improve lead conversion, customer retention, and revenue forecasting. Understand the role of CRM systems like HubSpot in maintaining data integrity and operational transparency. Apply RevOps principles to real-world business models, especially in legal and consultancy services where client engagement is key. Ultimately, I want to bridge the gap between legal expertise and operational excellence by using RevOps to bring structure, insight, and scalability into organizations I work with.

[SunayanaTandon]

Hello! My name is Sunayana Tandon, based in India. Revenue Operations is an umbrella that brings together Sales Operations, Marketing and Customer Service to generate more revenue growth for the company. 

From HubSpot Academy's Revenue Operations Certification- I hope to learn about Flywheel (it's application), mapping a Sales Process, system management for operations, communicating value, building and structuring the team and further elevating sales strategy.

Thank you!
Sunayana Tandon

[AronHarris]

My name is Aron Harris, based in Tampa, Florida. Revenue Operations is integrating a comprehensive appraoch in order to create synergies between sales, marekting and customer sucess teams in order to find valuabale customer solutions. Though this course I hope to learn startgies and methodologies to execute this appraoch and find the best ways to scale a business. 

[AMalkani]

My name is Ahmed Malkani, and I’m the Senior Revenue Operations Analyst at Mindtickle, based in Pune. To me, RevOps is all about uniting sales, marketing, and customer success under a common goal, creating a seamless customer experience while driving sustainable revenue growth. I see myself as the bridge builder between teams, ensuring we work with unified data and streamlined processes. By taking the HubSpot Academy Revenue Operations Certification, I’m hoping to learn practical ways to better align our teams, optimize our tech stack, and implement data-driven strategies that I can put to use right away at my company to make a measurable impact.

[NehaTanwer]

Hiya - I'm Neha, based in Glasgow. RevOps to me is an empathetic way of streamlining marketing, sales, and service efforts in order to create incermental revenue that is not equating in investment.

[vijayKumar114]

Hi, I’m Vijaykumar from the USA. RevOps means bringing sales, marketing, and customer success together to create smooth, connected growth. I’m taking HubSpot’s Revenue Operations Certification to learn practical ways to streamline processes, work better across teams, and use data to help organizations scale and serve customers better.

[MTrevisanDuda]

Hi! My name is Marcelo.

I define RevOps as a management and planning approach that provides a unified view of the customer lifecycle.

I hope that with this certification, I can learn new tools to align and integrate the work of marketing, sales, and customer success teams.

[rgill4]

Hi, I’m Ravinderjit Gill, currently based in the UAE.

RevOps, to me, is all about aligning teams, tools, and data to create a smoother customer journey and grow revenue more efficiently.

I’m hoping to learn how to connect the dots between sales, marketing, and service using data and systems—so I can help businesses grow smarter and faster.

[Veer_K]

Hi everyone, this is Vineeth.

I'm from the United States. From my perspective, RevOps is the strategic approach that is diversified across different departments like sales, marketing, finance, and customer success. The main approach is to increase revenue growth for companies by using data and tools to align company goals and derive insights for a good customer experience. I’m excited to learn in this course, explore RevOps process optimization techniques to align a unified framework to predict the revenue growth of the company, and gain experience on CRM and automation tools to build frameworks that support a customer-centric approach.

[nourelhodamh]

Hi, I'm Nour,
For me, RevOps is about building a seamless and efficient operational system that brings together multiple teams. It’s about establishing a unified process that helps each team organize, automate, and gather data to continuously improve or optimize these processes, all with a focus on Customer Success.

[jessieong]

Hi, I'm Jessie.
I define RevOps as a strategic approach that unifies sales, marketing, and customer success teams under a cohesive framework.

Through HubSpot Academy’s Revenue Operations Certification, I hope to deepen my understanding of RevOps strategy and gain practical frameworks for process optimization, tech stack implementation, and data-driven decision-making — to support effective, efficient, and scalable revenue growth. My goal is to help organizations scale more effectively while delivering greater value to customers.

[TariqHasan47]

Namaste! Tariq from India.
RevOps is the combination of tools, processes, people, systems and workflows that ensure that the business is able to provide the maximum value to its customers while driving cross functional alignment towards the same business strategy. I'm here to expand my strategic thinking and Revv my Rev Ops journey 🙂

[Jotapelucca]

Hello, my name is João Pedro.

I define RevOps as a management and planning approach that provides a unified view of the customer lifecycle.

I hope that with this certification, I can learn new tools to align and integrate the work of marketing, sales, and customer success teams.

[SOwuala]

Hello

My name is Senator. To me, RevOps is about bringing sales, marketing, and customer success together so they’re not working in silos but using the same data, tools, and goals to grow the business faster and smarter. It’s really about removing friction and helping everyone focus on what matters most.

I’m taking the HubSpot Revenue Operations Certification to better understand how to build systems that actually work across teams, improve decision-making with clean data, and create more predictable growth. I’m especially excited to learn real-world strategies I can apply right away.

[Ram_Punathi]

Hi, I'm Ram from India and according to me Revenue operations is like the behind the scenes team that makes sure sales, marketing, and customer success are all working together smoothly, using data and systems to help the business grow faster and smarter

[Ani7]

This message is by Anirudh from Bangalore.

So Reops feels like a lot, it's every parts of the business, with the customer experience at the core. With any business comes the sales, marketing and service, these all create a lot of data and moreover we need these functions data to build a scaleable operations, and further enhance the growth of our company. Revops has become like a really integral role to the revenue of the business, all while enhancing the employe experience, altought mainly focusing on the best customer experience or providing better value for succes of the customers and increasing the trust for increased brand perception and revenue. 

Can't stress much the fact that Revops still feels a lot more and a really integral part of the organisation. 

Talking about me learning the Revos certification, yeah I hope to go through each of the content and learn all that I can about Revops and how it helps the business. 

[LouiseAth]

1. Hi ! I'm Louise and from France, Paris.
2. RevOps is an optimization team for the whole compagny : people, process and technology built together to improve revenue of this company. Optimize the daily work of internal teams to improve the customer experience !
3. I'm motivated to learn everything in RevOps with the HubSpot Academy’s Revenue Operations Certification : I want to be part of change, and optimization.