Defining RevOps and Sharing Your Learning Goals

[mbarba]

Here at HubSpot, we define Revenue Operations, or RevOps, as the people, processes, systems, and data that control how your business generates revenue.

That means that if you work at an organization that generates revenue, then you have RevOps at play in your business!

RevOps enables you to not only strategically improve your customer experience, but it also lets you powerfully and intentionally scale your business.

So, as I kick-off this conversation about RevOps, I’d love to learn the following about you:

1. What’s your name, and where are you based?
2. How do you define RevOps?
3. What do you hope to learn in HubSpot Academy’s Revenue Operations Certification?

[NehaTanwer]

Hiya - I'm Neha, based in Glasgow. RevOps to me is an empathetic way of streamlining marketing, sales, and service efforts in order to create incermental revenue that is not equating in investment.

[vijayKumar114]

Hi, I’m Vijaykumar from the USA. RevOps means bringing sales, marketing, and customer success together to create smooth, connected growth. I’m taking HubSpot’s Revenue Operations Certification to learn practical ways to streamline processes, work better across teams, and use data to help organizations scale and serve customers better.

[MTrevisanDuda]

Hi! My name is Marcelo.

I define RevOps as a management and planning approach that provides a unified view of the customer lifecycle.

I hope that with this certification, I can learn new tools to align and integrate the work of marketing, sales, and customer success teams.

[rgill4]

Hi, I’m Ravinderjit Gill, currently based in the UAE.

RevOps, to me, is all about aligning teams, tools, and data to create a smoother customer journey and grow revenue more efficiently.

I’m hoping to learn how to connect the dots between sales, marketing, and service using data and systems—so I can help businesses grow smarter and faster.

[Veer_K]

Hi everyone, this is Vineeth.

I'm from the United States. From my perspective, RevOps is the strategic approach that is diversified across different departments like sales, marketing, finance, and customer success. The main approach is to increase revenue growth for companies by using data and tools to align company goals and derive insights for a good customer experience. I’m excited to learn in this course, explore RevOps process optimization techniques to align a unified framework to predict the revenue growth of the company, and gain experience on CRM and automation tools to build frameworks that support a customer-centric approach.

[nourelhodamh]

Hi, I'm Nour,
For me, RevOps is about building a seamless and efficient operational system that brings together multiple teams. It’s about establishing a unified process that helps each team organize, automate, and gather data to continuously improve or optimize these processes, all with a focus on Customer Success.

[jessieong]

Hi, I'm Jessie.
I define RevOps as a strategic approach that unifies sales, marketing, and customer success teams under a cohesive framework.

Through HubSpot Academy’s Revenue Operations Certification, I hope to deepen my understanding of RevOps strategy and gain practical frameworks for process optimization, tech stack implementation, and data-driven decision-making — to support effective, efficient, and scalable revenue growth. My goal is to help organizations scale more effectively while delivering greater value to customers.

[TariqHasan47]

Namaste! Tariq from India.
RevOps is the combination of tools, processes, people, systems and workflows that ensure that the business is able to provide the maximum value to its customers while driving cross functional alignment towards the same business strategy. I'm here to expand my strategic thinking and Revv my Rev Ops journey 🙂

[Jotapelucca]

Hello, my name is João Pedro.

I define RevOps as a management and planning approach that provides a unified view of the customer lifecycle.

I hope that with this certification, I can learn new tools to align and integrate the work of marketing, sales, and customer success teams.

[SOwuala]

Hello

My name is Senator. To me, RevOps is about bringing sales, marketing, and customer success together so they’re not working in silos but using the same data, tools, and goals to grow the business faster and smarter. It’s really about removing friction and helping everyone focus on what matters most.

I’m taking the HubSpot Revenue Operations Certification to better understand how to build systems that actually work across teams, improve decision-making with clean data, and create more predictable growth. I’m especially excited to learn real-world strategies I can apply right away.

[Ram_Punathi]

Hi, I'm Ram from India and according to me Revenue operations is like the behind the scenes team that makes sure sales, marketing, and customer success are all working together smoothly, using data and systems to help the business grow faster and smarter

[Ani7]

This message is by Anirudh from Bangalore.

So Reops feels like a lot, it's every parts of the business, with the customer experience at the core. With any business comes the sales, marketing and service, these all create a lot of data and moreover we need these functions data to build a scaleable operations, and further enhance the growth of our company. Revops has become like a really integral role to the revenue of the business, all while enhancing the employe experience, altought mainly focusing on the best customer experience or providing better value for succes of the customers and increasing the trust for increased brand perception and revenue. 

Can't stress much the fact that Revops still feels a lot more and a really integral part of the organisation. 

Talking about me learning the Revos certification, yeah I hope to go through each of the content and learn all that I can about Revops and how it helps the business. 

[LouiseAth]

1. Hi ! I'm Louise and from France, Paris.
2. RevOps is an optimization team for the whole compagny : people, process and technology built together to improve revenue of this company. Optimize the daily work of internal teams to improve the customer experience !
3. I'm motivated to learn everything in RevOps with the HubSpot Academy’s Revenue Operations Certification : I want to be part of change, and optimization.

[VClement5]

What’s your name, I am Victor Clement and where are you based? i am based in Nigeria.
How do you define RevOps? Revops is the total management of the company growth.
What do you hope to learn in HubSpot Academy’s Revenue Operations Certification? everything about revop.

[SamanthaES]

1. Sam - Ontario, Canada

2. To me, RevOps is a holistic approach that brings together cross functional teams (Sales, Customer Success and Marketing) to break the silos they often work in. Unifying them in a way that helps to create more visibility, strategic thinking and decision making to create operational efficiency within existing or new processes.

3. As an Enablement Leader working under the RevOps umbrella, I'm looking to strengthen my understanding of RevOps as a function and the ways that I can make a deeper contribution within my organization. I want to learn what data is important to track, and how it can be examined to both better identify challenge areas, and measure program/launch/process change impact. 

[AvanZyl4]

Al, South Africa.

RevOps is a data and process view of Sales, Marketing and Customer Services. However, as it all has to do with revenue generation and safeguarding, Finance should overlap here, to a large degree.

I want to get an overview to see how I can use it in my professional life.

[BethBarbaglia]

Hey all 👋 

1. I'm Beth - I'm in Fort Collins, CO
2. RevOps = the practice of examining data and making decisions from that data that helps to further unify your internal team, and improve the customer's experience.
3. My current company desparately needs RevOps...we've been floundering and flip flopping org structures and what we call our offering and basically trying to change everything but what actually needs to happen - which is that we need a RevOps person. I have wanted to be this person for the past 2 years, and as they're asking me about what I think about yet another structure change coming up...I'm hoping this course will give me the information and confidence to walk into the next meeting and say, "you need me to be our RevOps person," and have them actually listen. I know this could finally solve our problems as an org, and it's where I want to go for my career. I really want to be a proper RevOps pro.

[LFletch27]

Hey there, I'm Lindsey, based on Vancouver Island, BC. 

To me, RevOps is about aligning the operations of marketing, sales, and customer success so they function as one cohesive system. It’s focused on using data to drive smarter decisions and building processes that support growth across all customer-facing teams.

I’m looking to get hands-on with how HubSpot supports RevOps in the real world. My goal is to build the skills and confidence to step into a RevOps role and bring meaningful value to cross-functional teams.

[BradfordKeith]

My name is Bradford Keith and I am based out of Atlanta, GA.

I define revenue operations as the ability to create predictable outcomes for your internal teams and consistent results for your external customers. Overall, I hope to learn more about the ways in which you create syncrinization for the ecosystem of your teams to form a seamless process for customers once they interact with our products.

[AlePerotti]

Hi, I'm Alexandre from Brazil. RevOps for me is an strategy that connects Marketing, Sales and Customer Success in a unified approach with people, processes and data pointing in a single direction, maximizing recurring revenue generation and management. 

[PrateekSinha04]

Hi, I’m Prateek Sinha, based in India. I currently manage digital marketing for the US market and oversee sales in the APAC region. This cross-functional role give me a unique perspective on how vital alignment between Marketing, Sales, and Customer Success is to driving sustainable growth.

RevOps, to me, is the glue that binds Marketing, Sales & Customer Success, breaking silos and aligning these functions to drive predictable and scalable revenue growth. Not just about tools or processes; it's about creating a unified customer journey and leveraging data to continuously improve it.

I’m here to learn and build out the RevOps function in my organization from the ground up. Through HubSpot Academy’s Revenue Operations Certification, I want to gain a strong foundation in RevOps strategy, understand how to align teams and implement processes that truly support growth at scale.