Defining RevOps and Sharing Your Learning Goals

[mbarba]

Here at HubSpot, we define Revenue Operations, or RevOps, as the people, processes, systems, and data that control how your business generates revenue.

That means that if you work at an organization that generates revenue, then you have RevOps at play in your business!

RevOps enables you to not only strategically improve your customer experience, but it also lets you powerfully and intentionally scale your business.

So, as I kick-off this conversation about RevOps, I’d love to learn the following about you:

1. What’s your name, and where are you based?
2. How do you define RevOps?
3. What do you hope to learn in HubSpot Academy’s Revenue Operations Certification?

[SamanthaES]

1. Sam - Ontario, Canada

2. To me, RevOps is a holistic approach that brings together cross functional teams (Sales, Customer Success and Marketing) to break the silos they often work in. Unifying them in a way that helps to create more visibility, strategic thinking and decision making to create operational efficiency within existing or new processes.

3. As an Enablement Leader working under the RevOps umbrella, I'm looking to strengthen my understanding of RevOps as a function and the ways that I can make a deeper contribution within my organization. I want to learn what data is important to track, and how it can be examined to both better identify challenge areas, and measure program/launch/process change impact. 

[AvanZyl4]

Al, South Africa.

RevOps is a data and process view of Sales, Marketing and Customer Services. However, as it all has to do with revenue generation and safeguarding, Finance should overlap here, to a large degree.

I want to get an overview to see how I can use it in my professional life.

[BethBarbaglia]

Hey all 👋 

1. I'm Beth - I'm in Fort Collins, CO
2. RevOps = the practice of examining data and making decisions from that data that helps to further unify your internal team, and improve the customer's experience.
3. My current company desparately needs RevOps...we've been floundering and flip flopping org structures and what we call our offering and basically trying to change everything but what actually needs to happen - which is that we need a RevOps person. I have wanted to be this person for the past 2 years, and as they're asking me about what I think about yet another structure change coming up...I'm hoping this course will give me the information and confidence to walk into the next meeting and say, "you need me to be our RevOps person," and have them actually listen. I know this could finally solve our problems as an org, and it's where I want to go for my career. I really want to be a proper RevOps pro.

[LFletch27]

Hey there, I'm Lindsey, based on Vancouver Island, BC. 

To me, RevOps is about aligning the operations of marketing, sales, and customer success so they function as one cohesive system. It’s focused on using data to drive smarter decisions and building processes that support growth across all customer-facing teams.

I’m looking to get hands-on with how HubSpot supports RevOps in the real world. My goal is to build the skills and confidence to step into a RevOps role and bring meaningful value to cross-functional teams.

[BradfordKeith]

My name is Bradford Keith and I am based out of Atlanta, GA.

I define revenue operations as the ability to create predictable outcomes for your internal teams and consistent results for your external customers. Overall, I hope to learn more about the ways in which you create syncrinization for the ecosystem of your teams to form a seamless process for customers once they interact with our products.

[AlePerotti]

Hi, I'm Alexandre from Brazil. RevOps for me is an strategy that connects Marketing, Sales and Customer Success in a unified approach with people, processes and data pointing in a single direction, maximizing recurring revenue generation and management. 

[PrateekSinha04]

Hi, I’m Prateek Sinha, based in India. I currently manage digital marketing for the US market and oversee sales in the APAC region. This cross-functional role give me a unique perspective on how vital alignment between Marketing, Sales, and Customer Success is to driving sustainable growth.

RevOps, to me, is the glue that binds Marketing, Sales & Customer Success, breaking silos and aligning these functions to drive predictable and scalable revenue growth. Not just about tools or processes; it's about creating a unified customer journey and leveraging data to continuously improve it.

I’m here to learn and build out the RevOps function in my organization from the ground up. Through HubSpot Academy’s Revenue Operations Certification, I want to gain a strong foundation in RevOps strategy, understand how to align teams and implement processes that truly support growth at scale.

[CFigueroa10]

Hi I'm Camilo and Im based in Bogotá, Colombia

I define RevOps as the understading of how your business makes money, the whole picture, to optimize every pain point and generate more profit form de same money.

I hope to mix my CRM proficiency with other abilities

[KatForsyth]

1. Katheryn, based out of Jacksonville, FL. 

2. I define RevOps is about making sure that sales, marketing, and customer service teams all work together smoothly, it helps everyone row in the same direction so the company can grow. 

3. I hope to learn how I can be a more impactful RevOps Leader and help my company grow.

[calan2]

Hi, I’m César Alan Silveira. I’m currently living in Austin, Texas.

To me, RevOps is about getting sales, marketing, and customer success to work together in a more connected and efficient way. It’s not just about tools or data — it’s about aligning teams so they’re focused on the same goals, using the same information, and helping the business grow in a more predictable way.

I’m hoping to learn how to better connect systems and processes across departments. I want to understand how to use data and automation to improve the customer journey and support revenue growth, especially in a more practical, hands-on way.

[JSoman]

Hi All Jitin Soman here from Bengaluru, India.

As the business are moving in the Data based decision making, RevOps becomes a crucial team in assisting Sales,Marketing & Customer Service team to develop and optimise process for better customer buying experience which inreturn increases revenue and recuring customers. Making the process easier and convient for customer buying journey , Optimising the sales cycle with analysed approach and developing process for better customer service experience.

As a salesperson , I would like learn from this certifiaction is the best approaches, metrics and process implemented by global companies and help understand thought process behind those decisions. This will help in my sales operations and hopefull assist in other business operations as well. 

[KabirKaler]

1) Name- Kabir Kaler 

Based in- Oshawa, Canada

2) I define RevOps as the step-by-step activity of noting down the processes involved in conducting business, and then mindfully re-considering them to find scope of opportunities and inefficiencies, to improve business processes by fixing those bottlenecks. In the event, we tend to streamline our business operations, thus deriving productivity leading to explosive growth in company's revenue over time, while also elevating customer experience.

3) Since I'm a Lean Yellow Belt holder, I aim and hope to learn different ideologies and techniques for continuous improvement of business operations. 

[Dhruvd]

Dhruva based in Dubai.

A centralized view of operations involved in sales, marketing and customer relationship management. My view is that it is an opportunity to optimize the funnel from first contact to relationship management. From intial query to ensuring exisitng customers come back and refer others as well.
I hope to learn how I can spot all of the areas of improvement and opportunities for optimization and begin applying this both in my current role and any future endevaours be they with other companies or my own businesses.

[TSousa3]

Meu nome é Thiago Sousa, sou de Goiânia, Goiás – Brasil. Atuo na TOTVS Brasil Central como Coordenador de Planejamento Comercial, com foco em estratégias de crescimento, inteligência de mercado e previsibilidade de receita.

Pra mim, RevOps é o sistema operacional da estratégia de crescimento. Ele integra pessoas, processos, sistemas e dados das áreas de marketing, vendas e sucesso do cliente pra garantir uma jornada fluida e gerar receita de forma sustentável. É como se fosse a engrenagem invisível que garante que tudo esteja conectado, evitando desperdício de esforço e melhorando o impacto de cada ação.

Quero aprimorar minha visão prática sobre como operacionalizar RevOps em escala, aprofundar a integração entre dados e decisões estratégicas e identificar melhores práticas globais para aplicar na TOTVS, onde já estamos construindo um playbook de RevOps com foco em previsibilidade de receita, impacto real e redução de zonas cinzas entre as áreas.

[SAlcantara6]

• What’s your name, and where are you based? 
  Hi everyone, my name is Scarleth and I am from the United States.
• How do you define RevOps? 
  RevOps looks at the data, analyzes them and identify problems/gaps and finds  solutions for scaling businesses. 
  
  
• What do you hope to learn in HubSpot Academy’s Revenue Operations Certification?
• I hope to learn more about RevOps lingo and best practices.

[hgonzalezc]

1. What’s your name, and where are you based?:  Hi,  I´m Hernan Gonzalez (Hernán González) from Costa Rica
2. How do you define RevOps? In a few words, it is the integration of sales, CX, and marketing to consolidate efforts and give a unique direction to revenue efforts.
3. What do you hope to learn in HubSpot Academy’s Revenue Operations Certification? I want to reach a new milestone in my career because it integrates sales, marketing, and CX, and I have dedicated my life to these spaces for a 35-year professional career.

[FlorianKDATA]

Hello Mary, hello folks! I'm Florian, greeting you from Malaga city, Andalusia, Spain.

For me the RevOps is the guy that's constantly asking how to improve sales eficiency in the same time he/she's delivering keys and insights to sales-related deprtments on how to improve sales eficiency 😄

Speaking practical, the RevOps is the internal-but-still-CX-focused data rigorist who prevents Sales and the whole company from losing money, or spending it a wrong way, or missing opportunities, going for example too fast to the wrong market.

I expect HubSpot Academy’s Revenue Operations Certification to give me the keys for sucess in this very new role to me, by helping me having clear in mind what are the very first steps for an impactful start, and what I should never forget all along my carreer to keep bringing Marketing, CS and Sales to success.

[Rajeswari]

My name is Rajeswari and I am from Chennai, India.

I define Revops as a team which helps sales, Marketing and customer success team by offering help. Revops is divided into different section based upon the needs of the organisation. Each department in rev ops have their own functions but they all aim for same, They aim to generate a smooth process to increase revenue of the organisation. 

I started my career in Revops just recentky so willing to learn alot about rev ops. 

[VMald]

1. What’s your name, and where are you based? Val & Canada
2. How do you define RevOps? Departments working together towards streamline operations and increase revenue.
3. What do you hope to learn in HubSpot Academy’s Revenue Operations Certification? Get into Ops

[egavotti]

Hello, I'm Emilio from Rosario - Argentina! 

And I definde RevOps as the way to make - Sales, Marketing, Customer success - workflows simpler, trying to reduce costs and improve efficiency while reducing/avoinding admin tasks at the same time! 

I'd like to be capable of starting a Junior RevOps role in the company that I'm working for 🙂 

[DK23]

Hello everyone,

My name is Dora and i am based in Cairo, Egypt.

I define RevOps as the key that connects cross functional departments to achieve more revenue. We connect the dots, plan, take action and monitor the results. 

I would like to learn more about RevOps, how RevOps develop businessess, terminologies and what I need to learn to broaden my potential in the field.