Defining RevOps and Sharing Your Learning Goals

[mbarba]

Here at HubSpot, we define Revenue Operations, or RevOps, as the people, processes, systems, and data that control how your business generates revenue.

That means that if you work at an organization that generates revenue, then you have RevOps at play in your business!

RevOps enables you to not only strategically improve your customer experience, but it also lets you powerfully and intentionally scale your business.

So, as I kick-off this conversation about RevOps, I’d love to learn the following about you:

1. What’s your name, and where are you based?
2. How do you define RevOps?
3. What do you hope to learn in HubSpot Academy’s Revenue Operations Certification?

[JArredondo]

My name is Jorge, and am based in the greater Los Angeles area in California, USA. 

I define RevOps as being a set of interconnected systems that when organized correctly can be leveraged to create exponential strategic company value and growth. 

In this certification I'm hoping to learn how hubspot views RevOps and how using HubSpot can help manage a RevOps team or teams and lead them to success. 

[GTS1279]

My name is Gayathri ThiruSam, and I’m based in Chennai, India.

Revenue Operations (RevOps) is aligning sales, marketing, and customer success teams through shared processes, tools, and data to drive consistent revenue growth. It focuses on efficiency, transparency, and department collaboration to deliver a seamless customer experience.

I hope to learn how to build scalable and aligned systems across marketing, sales, and customer service. I want to understand how to use data to make strategic decisions, optimise processes, and contribute to predictable revenue growth through a unified approach.

[KBonebrake]

1. What’s your name, and where are you based? I'm Kris and I'm based in the US
2. How do you define RevOps? Streamlining processes and anticipating friction over the course of, as well as acting continuously to improve the client journey. 
3. What do you hope to learn in HubSpot Academy’s Revenue Operations Certification? More industry norms, lingo, workflows, terminology, and gain support in creating a foundation I can take into my everyday life. 

[SeyifunmiRJ]

I am Oluwaseyi Rotimi-Jimoh from Nigeria.

RevOps is typically using available data to ensure operational efficiency, whereby the customer facing teams provide a consistent experience across a customer's lifecycle to boost company's revenue.

I am looking forward to learning how i can help my company achieve scale consistently and with clarity.

[SSamanta15]

Answer- 1. Somesh Samanta, based in New Delhi, India.

Answer- 2. Revenue Operations (RevOps) is the people, processes, systems, and data that control how your organization generates revenue—breaking down silos between marketing, sales, and service to deliver a unified and scalable growth engine

Answer- 3. I’m eager to learn how to:

Structure cross-team processes in HubSpot to eliminate handoff friction

Implement centralized data management and reporting dashboards for real-time insights

Design automation workflows that align routing, scoring, and handoffs across departments

Develop a repeatable RevOps playbook that scales revenue predictably while enhancing the customer journey

[AaronHilleshiem]

Hello everyone,

I define RevOps as optimizing data and processes across all business functions to build veloicty and scale towards unified growth.

I hope to learn strong strategies, gain insights and knowledge, that will allow me to further growth at my current place of employment and my business that is in the progress of being built and launched.

[MafeBrasiliense]

Hi everyone! For me RevOps means looking for the best way to consolidate the needs of Marketing, customer services and sales.

[JHoover8]

Hi all! I'm Jennifer, tuning in from Maryland, US.

For me, RevOps is the missing glue--the system that ensures great strategies don't fall apart in execution. I've worked in both legal and customer-facing roles, and I've seen firsthand how disconnected teams, tech, and data can stall progress, even when everyone's trying their best. RevOps, to me, is about cxreating clarity--getting the right people the right info at the right time so nothing (and no one) slips through the cracks. 

I joined this certification to level up my operational mindset. My goal is to bring structure and visibility to fast-moving teams--especially in high-stakes environments like government contracting or services where accountability is everything. Excited to learn with all of you and see how you're applying this in your world too. 

[CCutrone]

Hi! I'm Chiara and I'm based in Argentina.
RevOps is the people, processes, and data that power how your business generates revenue. It takes a holistic, unified approach to align, marketing, sales, and customer success. All teams work together towards one shared goal: Growth. The focus is on removing friction and making RevOps simple. 
I'm really hoping to immerse myself in the RevOps world to be able to understand the need of the company I work for. I want to hire the best fits, and in order to do that, I need to learn everything I can about RevOps. I am really excited about this course and I am taking it one step at the time. 

[VRogoznica]

Hi my name is Vedrana, and I am based in Copenhagen,Denmark. 

I define RevOps as a holistic approach to the customer journey a company creates. And the aligment between customer journey and company processes. It is about creating an infrastructure, that can be used in deifferent departments like sales, marketing and customer support. An infrastrucutre that collecst relevant data. And a management system, that takes an helicpoter view of the process, and aligns the teams to streamline efforts in the same direction. 

3. I hope to learn if a company is utilizing this system, and how. If they are not, what are the first steps to do in order to move towards this direction. 

[JEtim93]

1.My name is James Etim and I'm based in Portland, OR.

2.I would define RevOps as leveraging the data from sales, marketing, and customer success to create a streamlined process that maximizes efficiency, profitability, and customer experience which aligns with the overarching goals and vision of a business.

3.I would like to learn techniques, tools, and perspectives that would help me be most effective in this role.

[Bhavya_Urs]

1. My Name is Bhavya Raj Urs

2.Revenue Operations (RevOps) is the strategy of aligning and integrating a company’s Sales, Marketing, and Customer Success teams to optimize the entire revenue process — from attracting a customer to closing a deal and keeping the customer happy.

3.

Through HubSpot Academy’s Revenue Operations Certification, I hope to gain a deeper understanding of how to create a unified strategy across sales, marketing, and customer success teams.
Specifically, I want to learn:

• How to build and optimize revenue processes that drive predictable growth

• How to use data and automation to improve decision-making and customer experience

• How to identify and remove operational bottlenecks that slow down revenue

• How to align teams around shared goals for greater collaboration and efficiency

Ultimately, my goal is to apply these skills to help my organization increase profitability, improve internal operations, and deliver more value to customers.

[kssangam]

1) My name is Kaustubh, based in Pune, India
2) My understanding of RevOps is that of a plumber - who fixes issues/enhances flow of an imaginary set of pipes through which revenue flows into your company. Objective is to make that flow smoother, faster and consistent. The tools used to fix them is data, processes and technology.
3) Fundamentals of RevOps

[CristinLSmith]

Cristin Smith, Senior Director of Revenue Operations, Empower Brands, Richmond VA.

The team I work with is focused on the business development part of our organization. So, revenue operations to me means finding data driven ways to more efficiently and effectively source and secure new franchise partners. My team is the first interaction our new customers get with the organization, and it is critical that we establish solid relationships with these long-term business partners.

I am looking forward to further defining my new role through this course and gaining a deeper understanding of HubSpot. 

[JMcCord06]

RevOps is about aligning sales, marketing, and customer success to drive growth and make sure everyone’s rowing in the same direction. To me, it’s the engine behind a smooth customer journey and scalable revenue.

[Roy_Escalante]

To me, Revenue Operations is the strategic backbone that aligns marketing, sales, and customer success not just through process—but through purpose. RevOps isn’t just about optimization or removing friction. It’s about creating an operating system for predictable, scalable growth—where teams work from the same data, follow unified logic, and drive toward real revenue outcomes, not vanity metrics. Personally, I'm exploring how AI can enhance RevOps: From dynamic lead scoring and smart routing, To intelligent dashboards that surface what matters before it becomes urgent, To automations that actually feel human—because they’re based on behavior, not just triggers. I joined this certification to deepen my architecture around RevOps, and to connect with others who are reimagining business operations through intelligent, ethical systems.

[CMorris26]

Charlie, England

A simple process intergrating all aspects, delivering a frictionless experience.

Where I can make a difference

[YAbubakar]

Yanuar from KL.

RevOps is strategic approach on aligning sales, marketing & customer success to improve company revenue growth 

I wanna become subject matter expert in the Rev Ops topic!

[VHudson8]

1. Vivian - Denver, CO
2. Umbrella over Sales Ops & other GTM functions. The alignment of people, processes, systems, and data across marketing, sales, and customer success to drive consistent revenue growth and customer experience.
3. Understand how to use HubSpot to support RevOps goals within my company/ in future HubSpot using companies.

[campbellcollett]

- My name is Campbell and I'm based in Los Angeles County.

- The alignment of people, processes, systems, and data across marketing, sales, and customer success to drive consistent revenue growth and customer experience.

- To become a RevOps expert, learn the fundamentals of RevOps and utilize my expertise towards this Role. I believe this certification is a stepping stone in journey to RevOps Manager / Consultant, which I aspire to be.

[FKhan3]

1. I'm Fahad from Pakistan.
2. RevOps is a strategic approach that aligns key departments, such as sales, marketing, customer success, and finance, to drive business growth and streamline the customer experience.
3. I'm pursuing this certification to establish a strong foundation before jumping into a RevOps-focused role.