Defining RevOps and Sharing Your Learning Goals

[mbarba]

Here at HubSpot, we define Revenue Operations, or RevOps, as the people, processes, systems, and data that control how your business generates revenue.

That means that if you work at an organization that generates revenue, then you have RevOps at play in your business!

RevOps enables you to not only strategically improve your customer experience, but it also lets you powerfully and intentionally scale your business.

So, as I kick-off this conversation about RevOps, I’d love to learn the following about you:

1. What’s your name, and where are you based?
2. How do you define RevOps?
3. What do you hope to learn in HubSpot Academy’s Revenue Operations Certification?

[JWong5]

I’m J., based in San Francisco, California. After watching those videos, I’d describe RevOps as creating processes that tie together sales, marketing, and customer service, all based on the data you collect from those areas. The idea is to improve the customer experience and grow without adding extra outside costs—just tweaking your internal processes to get more done. I’m hoping to learn what steps I can take to help my company from a RevOps perspective.

[araldi_lucas]

1. Lucas, I'm based in Florianópolis, Brazil.
2. I define RevOps as a way to use data, technology and continous process improvement to increase businness' efficiency and revenue growth.
3. I hope to learn a day to day work routine as a RevOps professional; a framework to optmize marketing, sales and CS; and also how to create effective reporting.

[SPulapaka]

1. Sheena P, Toronto

2. RevOps is the alignment and optimization of sales, marketing, and customer success operations across the entire customer lifecycle.

3.  Hoping to learn more about data-driven methods to optimize sales specifically, but also CS and top of funnel

[LLima79]

1. My name is Lucas, I'm based in São Paulo, Brazil.
2. I define RevOps as the convergence of Marketing, Sales, Customer success, and Finance teams, into one unified goal, speaking with the same voice to the client and aligned with what the companies needs to offer the best experience, in order to build a long-term relation with that customer.
3. I hope that this course shows the key points in a RevOps workday, and show the next steps to acquire that job role.

[AndyDunn]

1. Andy Dunn, based near Milwaukee, WI

2. RevOps is the alignment and optimization of sales, marketing, and customer success operations across the entire customer lifecycle.

3. I hope to learn metrics I can monitor to improve my company's RevOps.

[SVanZyl]

1. Sadie, based in Johannesburg, South Africa
2. How do you define RevOp
3. Increases revenue predictability.
4. Improves cross-functional collaboration.
5. Enhances customer experience and retention.
6. Reduces operational inefficiencies.
7. What do you hope to learn in HubSpot Academy’s Revenue Operations Certification?
8. Increase revenue, be emphathetic to the customer

[nivea]

Hi there, My name is Nivea and I’m based in Brazil.
- How do you define RevOps?

As the strategic alignment of people, processes, systems, and data across sales, marketing, customer success, and finance. Its goal is to improve efficiency, deliver a seamless customer experience, and drive revenue growth by breaking down silos and unifying team efforts.

- What do you hope to learn in HubSpot Academy’s Revenue Operations Certification?

Align teams for scalable growth, optimize HubSpot for data-driven decisions, improve customer experience, and create effective performance reporting.

[KellyHaan]

Hi, my name is Kelly Haan and I am based in San Jose, CA. 

What's Rev Ops/How is it important? Having a successful Revenue Operations approach allows a company's marketing, sales, partners, and customer success teams to be operationally efficient and effective across the full customer/buyer journey.   Any team supporting customer value realization and thus, company revenue maximization operates holistically and with a one-customer view.   Unifying people, process, tools and data allows for an enhanced customer (and internal user) experience, drives insights and optimization opportunities, and ultimately, delivers revenue growth.  

I started in sales and have been in the rev ops space for several years. I am hoping to learn a few nuggets across Rev Ops that I haven't worked as closely on to gain perspective, particularly as things are changing with more automation and AI advancements.  I'd also like to learn any additional frameworks to apply as I think more strategically across the rev ops space. 

[reginauld]

My name is Reggie and I'm based in Boston, MA. I define RevOps as the intersection of marketing, sales, and customer success leveraging data to track efforts and ensure companies can scale. I'm hoping to learn how best to implement tech solutions and CRM to develop a true sales pipeline and funnel process for my company, and create institutional knowledge so others can share in that work as we grow. 

[nsharma175]

Here’s a simpler version:

1. What’s your name, and where are you based?

My name is Namrata Sharma, and I’m based in Vancouver, BC.

2. How do you define RevOps?

To me, Revenue Operations (RevOps) is about bringing together sales, marketing, and customer service teams to work more smoothly and help the business grow. It focuses on making sure everyone is aligned and using data to make better decisions.

3. What do you hope to learn in HubSpot Academy’s Revenue Operations Certification?

I hope to learn how to put RevOps into action by improving team collaboration, using the right tools, and making decisions that help increase sales and keep customers happy and honestly i would like to understand it from the people who are in this field so that i can know both sides of it .

[danmoyle]

Reducing friction and increasing force for the revenue team - great perspective on RevOps @nsharma175 

[DBurgueño]

I'm Dario from Argentina.
I would say RevOps is the mindset to approach the customer journey from the perspective of a system that knows the value of each of its inner components and the relationship between them, ensuring that the success of the next step its built on the success of mine.  
I expect to be able to develop a critical reasoning about pipeline challenges and their possibles solutions.

[danmoyle]

I love seeing community members from Argentina, @DBurgueño! We hosted an exchange student last year and we keep in touch with her to this day. She's headed to University and we're so proud. It's led to a love of your country from the US.  

[KirSahu]

-This is Kirtika from India.
- Revenue Operations is about streamlining the customer journey by aligning marketing, sales, and customer support teams to reduce delays and improve the overall experience.

- By the end of this certification, I want to make our internal processes smoother and more efficient, so we can avoid any unnecessary duplication of work.

[jvaca1]

-I'm based in Dubai

-the tool to maximise the retention of clients and optimize or service and our efforts

-learn how to implement properly in international saas companies

[NoumanTaqi]

This is Nouman from Conetwork.

I see RevOps as an approach to breaking silos and consolidating the operations of marketing, sales, and customer success to achieve the common goal.

[TJunes5]

1. My name is Tapio and I am from Vantaa, Finland

2. I see revops as an effort to combine customer processes from marketing, sales and customer support into a study in order to limit or eliminate lag and clutter.

3. I am starting a company for that purpose so obviously I am hoping to learn about concrete practices and tools I can use in customer projects later on. 

[fzero17]

1. Hello, my name is Tommy. I am based in Toronto

2. RevOps is the function that allows sales, marketing, and customer success to do their job by aligning them on a unified front that promotes high value customer service, operational rigor, less inefficiencies, and organizational overhead by consolidating tech stacks, optimizing processes, and using data-driven approaches to make informed decisions.

3. I hope to use the content in the course as refresher to help me understand better how I can position myself as an organizational advisor rather than an individual contributor in my department.

[iosama87]

I am Osama, from Toronto and I define Revenue Operations as a work thread that keeps Marketing, Sales, Customer Success and Finance neatly tied together and enables closed loop reporting system. I am hoping to find more common ground between two internal departments that are currently using separate CRMs but are on the same mission and working towards a common goal.

By the end of this ceritification I want to streamline our internal processes and prevent tech overlap.

[FBasic]

Hi

I am Filip, based in Germany.
I define RevOps as a holistic view and an operational method of using data as a leverage for optimising revenue related processes.
I hope to have a framework of what is needed to build a lean RevOps function for my Agency.

[Gloo_Rick]

I'm Rick. I'm based in South Carolina.

I define RevOps as all the people, the process, and the systems (and data) that dictate how a business generates revenue.

I hope to become just a little bit more literate in RevOps. As a digital content manager, understanding the importance of RevOps to long-term site growth is key.