Defining RevOps and Sharing Your Learning Goals

[mbarba]

Here at HubSpot, we define Revenue Operations, or RevOps, as the people, processes, systems, and data that control how your business generates revenue.

That means that if you work at an organization that generates revenue, then you have RevOps at play in your business!

RevOps enables you to not only strategically improve your customer experience, but it also lets you powerfully and intentionally scale your business.

So, as I kick-off this conversation about RevOps, I’d love to learn the following about you:

1. What’s your name, and where are you based?
2. How do you define RevOps?
3. What do you hope to learn in HubSpot Academy’s Revenue Operations Certification?

[iosama87]

I am Osama, from Toronto and I define Revenue Operations as a work thread that keeps Marketing, Sales, Customer Success and Finance neatly tied together and enables closed loop reporting system. I am hoping to find more common ground between two internal departments that are currently using separate CRMs but are on the same mission and working towards a common goal.

By the end of this ceritification I want to streamline our internal processes and prevent tech overlap.

[FBasic]

Hi

I am Filip, based in Germany.
I define RevOps as a holistic view and an operational method of using data as a leverage for optimising revenue related processes.
I hope to have a framework of what is needed to build a lean RevOps function for my Agency.

[Gloo_Rick]

I'm Rick. I'm based in South Carolina.

I define RevOps as all the people, the process, and the systems (and data) that dictate how a business generates revenue.

I hope to become just a little bit more literate in RevOps. As a digital content manager, understanding the importance of RevOps to long-term site growth is key.

[MarcoKebonte]

Hi there Marco here. I define DevOps very simply as the co-ordination of all the moving parts within the sales team that allows everyone to maximise their efforts in generating revenue. I hope to gain as much knowledge as possible to better equip myself to be effective in adding value to operations.

[Paulo604]

Paulo here, I'm based on the west coast of Canada surrounded by mountains and ocean in the city of Vancouver. RevOps is a holistic approach that aligns marketing, sales, and customer success functions to create seamless processes and unlock unified data. By integrating these departments, RevOps enables data-driven decision-making, improving operational efficiency, increasing internal collaboration, and enhancing the overall customer experience. By completing this RevOps certification, I hope to enhance my ability to support companies that have plateaued, applying critical processes and insights to unlock new growth and equipping them with the tools necessary for sustained scaling.

[GGomesdosSant]

Hello. I'm Gabriel, and I'm from Brazil actually working in a edTech. For me, the revOps rely in a concept of work with the things that speaks by himselves, but someone needs to listen in the exact same frequency. These are the data being stored but doesn't are being analyzed, even with powerful insights inside, costumers feedbacks that can increase the growth of the company, and all ther things that happens, but someone need to take care and use it to drive a better customer experience. 

[asatyarthy]

1. My name is Anukrithi  and I’m based in Bihar, India.

2. I define Revenue Operations (RevOps) as a strategic approach that aligns a company’s marketing, sales, and customer success teams to optimize the entire revenue process. It's about breaking down silos, improving communication, and ensuring that all teams are working with unified systems and data to drive sustainable growth. RevOps aims to streamline processes, enhance the customer experience, and ultimately maximize revenue efficiency.

3. I hope to gain a deeper understanding of how to implement RevOps strategies effectively, especially how to integrate systems and data across departments to improve revenue processes. I want to learn more about optimizing CRM usage, improving cross-functional collaboration, and driving data-informed decisions to scale revenue operations efficiently.

[O-Alfred]

My name is Alfred Odindo, and I’m based in Nairobi, Kenya, where I work for a fintech company that provides financial services across various African markets. I define Revenue Operations (RevOps) as a strategic approach that aligns sales, marketing, and customer service teams to deliver a seamless and cohesive experience throughout the customer lifecycle. By breaking down silos and fostering collaboration between these teams, RevOps helps ensure that every aspect of customer interaction is consistent and contributes to the company’s overall revenue goals. In HubSpot Academy’s Revenue Operations Certification, I’m looking forward to gaining practical insights into implementing RevOps effectively. I hope to learn how to formulate a RevOps strategy focused on scaling the company and driving sustainable growth. Additionally, I’m interested in understanding how data-driven decision-making and automation within RevOps can enhance operational efficiency and optimize the customer experience. Through this course, I aim to acquire the skills to support my organization’s growth and contribute to a more unified and customer-focused approach to our operations.  

[CBoulanger]

I'm Chris Boulanger based in Las Vegas, NV, USA. I define RevOps as the strategy, process and technology infrastructure that unifies measurement and analysis of revenue driving operations across business functions. Usually Marketing, Sales, and Customer Success, but often needs more from Product. The big goal is to optimize across the entire customer (journey) experience, removing friction, and accelerating scaling.

Learning goal: Be able to support RevOps in HubSpot. Start putting RevOps into practice with my clients. 

[KSabarinath]

1 . Hello, my name is Karthik. While I’m not currently working in operations, I am actively seeking to learn more about revenue operations and transition into this field.
2.Revenue operations involves having a strong foundational understanding of every department within an organization, allowing you to drive and generate more revenue while minimizing additional spending.

3.I hope to have and learn the needed knowledge to dwell into operations in more detail.

[SGrunberger]

1. Hi, My name is Shoval, I am based in Florida.

2. RevOps is the strategic framework that combines all revenue related activities, ie, sales, marketing, cogs, etc, with the goal of driving growth. 

3. I hope to learn how to improve client acquisition, establish a revenue based culture, and use data to steer leadership decisions. 

[KimTenove]

Hi! I'm Kim from Canada.

I define RevOps as the processes that support the customer lifecycle throughout every stage, intertwining with sales, marketing, and customer operations.

I hope to learn how to streamline processes to maximize LTV:CAC during this certification.

[DGonzalez97]

Hi, my name is Daniela, and I'm based in NYC. 

RevOps allows you to unify sales, marketing, and customer experiences to work more effectively and efficiently while serving their clients. 

[ODOGWU]

Hello everyone 😀! I'm really excited to be learning about RevOps. I'm based in Nigeria and hope to become a RevOps specialist, as well as start my own company soon.

I understand RevOps as the process individuals or teams use to consolidate and synthesize data from sales, marketing, and customer experience to improve the overall customer journey—from when they are leads to when they become paying customers. This, in turn, boosts the organization’s revenue with minimal or no extra cost.

I aim to gain a strong understanding of RevOps so I can make a measurable impact on business growth. Additionally, I hope to acquire knowledge that will make me more efficient in Revenue Optimization as a founder, as well as train teams to achieve the same.

[Francesca_sl]

Hi, I'm Francesca, and my company is based in Spain.
For me, RevOps is a way to align the marketing, sales, and customer service teams to drive business growth and enhance the customer experience through unified data and processes without additional costs.
With this certification, I hope to learn strategies and best practices to implement RevOps from scratch in my company effectively.

[ODOGWU]

Hello Francesca how's the weather in Spain?? Hope you achieve your goals at the end of this certification. 🤝

[Francesca_sl]

Thanks! you too!

[SSaguier]

1. What’s your name, and where are you based?
I'm Santos, and I'm based in Argentina.

2. How do you define RevOps?
RevOps is all about aligning sales, marketing, and customer success teams to work better together, using data and smart processes to drive more revenue.

3. What do you hope to learn in HubSpot Academy’s Revenue Operations Certification?
I’m looking to sharpen my skills in aligning teams, using data for decision-making, and learning how to streamline revenue processes with HubSpot’s tools.

[AChhabra9]

I am Anmol, I am from Kurukshetra, Haryana. According to me, Rev Ops is the process of aligning a company's Marketing, Customer Success, and Sales operations to generate more revenue. Their goal is to improve efficiency and effectiveness across.

[Harshavardhana]

I'm Harshavardhan.

- RevOps is the process of aligning marketing, sales and customer success operations to generate more revenue.

- I need to learn how effectively and efficiently raise revenue by utilising all resources.

[Amoré]

I am Amoré in South Africa. 

RevOps is the process of putting a system in place that focuses on the customer and what can be done to make the process more efficient 

RevOps of course 🙂