What features are exclusive to Data Hub Professional in HubSpot?

[Zayne]

What features are exclusive to Data Hub (formerly Operations Hub) Professional in HubSpot, and how do they differ from what’s offered in Sales Hub Enterprise?

Hi community. I'm slightly confused about the functionality that one gains with Operations Hub Prof. We have the following Hubs:

• Sales Hub Enterprise
• Marketing Hub Professional
• Service Hub Professional
• Operations Hub Starter 

I see that the following are features of Ops Hub Prof, but I already have access to them in Sales Hub Enterprise :

1. Permission Sets
2. Teams
3. Custom Reporting
4. Calculated properties
5. Product Library
6. Association labels
7. Presets

The following are features of Ops Hub Enterprise, but we also have these with Sales Hub Enterprise:

1. Sandbox account
2. Custom objects
3. Hierarchical teams

The above list is taken from the Hubspot Product and Service Catolog

I'm really after the programmable automation and the data cleaning functionality of Ops Hub Prof, but it feels like quite a tough pill to swallow to fork out $800/month to get a few additional features when we are already paying for Sales Hub Enterprise.

I can't find any detail on whether the features listed above differ from what we've currently got, so perhaps I've got this completely wrong and Operations Hub Prof provides more functionality within each of these feature sets.

Can anyone provide any clarity on this?

Thanks

Zayne 

Moderator Note: this post was reviewed for relevancy and optimized for clarity on October 16, 2025.
Thank you for your contributions to the HubSpot Community!

[MiaSrebrnjak · Accepted solution]

Hi @Zayne,

Thank you for reaching out to the Community! I hope you don't mind if I also share a bit of information about the Data Hub (formerly Operations Hub).

You’re right that many foundational features like Permission Sets, Custom Reporting, Custom Objects, and Sandboxes are already included with Sales Hub Enterprise.

Data Hub Professional (formerly Operations Hub Professional) stands out for:

- Programmable Automation: Enables custom-coded workflow actions, advanced no-code integrations, and cross-system automation not possible in other Hubs.

- Advanced Data Cleaning: Provides AI-powered tools to continuously monitor and fix data issues (like duplicates and formatting) automatically.

- Data Studio: Lets you combine and unify data from multiple sources using an intuitive, spreadsheet-like interface for deeper segmentation and reporting.

- Extra HubSpot Credits: Includes 5.000 credits/month to power advanced AI features, including Data Agent, which answers custom questions by analyzing your CRM and other data.

In short, Data Hub Professional offers advanced data automation, cleansing, and unification features beyond what’s available in Sales Hub Enterprise.

I also wanted to share these resources that might be of interest:

- Spotlight product deep dive: Connect your data with the new Data Hub and Smart CRM updates
- Data Hub Use Cases
- Get a Free Demo of HubSpot’s Data Management Software

I'd recommend reaching out to your customer success manager as well; they'll be glad to provide further guidance. Thank you!

Cheers
Mia, Community Team