ETL, Data integration

[Serena2]

Hello,
I'm currently facing the task of manually cleaning and aligning data with HubSpot's columns before importing it. I'm considering using an ETL (Extract, Transform, Load) tool for this integration, but I haven't come across any free options for syncing the cleaned data. Does anyone have alternative suggestions or know of any cost-effective solutions for this?

[johnelmer · Accepted solution]

@Serena2 Have you evaluated HubSpot's free import tools? https://knowledge.hubspot.com/import-and-export/import-objects

[RubenBurdin · Accepted solution]

Hi @Serena2 

In 2025 the ETL landscape looks quite different from even a year ago. The big shift is that you don’t necessarily

need a heavy pipeline just to get data into HubSpot.

HubSpot’s native import already lets you map multiple objects and associations if your CSVs are prepared correctly, but the real challenge is ongoing consistency.

(https://knowledge.hubspot.com/import-and-export/import-objects )

That’s where newer sync tools have matured: instead of exporting, cleaning, and re-importing every time, you can normalize data in something like Sheets or a staging database and then keep it in step with HubSpot continuously.

A key point is cost. In 2025 many teams moved away from custom-coded ETL because of the hidden maintenance costs, and lightweight two-way sync solutions have become the default. They handle schema alignment, associations, and even field-level change detection automatically, so you don’t burn hours on brittle scripts. If your volume is modest, you can even start with a free tier in some tools, but the value now is more in automation than in one-time imports.

When this hinges on reliable two-way sync, Stacksync handles the mapping and timing so records stay consistent without manual patches. Hope this helps you plan with a 2025 mindset.

[jordiie09]

You should try out Superjoin.ai. It connects with your Google Sheet so you can setup workflow to bring in data, clean it/transform and push it to HubSpot. You can also associate objects directly from Sheets. 

[GJox]

Hello @Serena2 ,

You can use some ETL tools for HubSpot integration. I would recommend you to try Skyvia (https://skyvia.com/connectors/hubspot), as it is the easiest-to-use ETL tool I've ever tried. They have both free and paid pricing plans, so you can start with their freemium version and upgrade if needed.

Read more about its features here: https://skyvia.com/connectors/hubspot. I hope it will be useful.

[ShrutiShreya]

Instead of manually cleaning and aligning data, you can streamline the process with Hevo, a no-code ETL platform. Hevo allows you to automate the extraction, transformation, and loading of data from various sources, including HubSpot, without any manual intervention. It also offers a 14-day free trial, which you can use to test out syncing your cleaned data seamlessly into HubSpot.

Hevo’s intuitive platform helps you set up the integration, clean your data, and ensure it's aligned with HubSpot’s columns without coding.

You can check it out here: Hevo Data Integration with Hubspot

This could be a cost-effective and time-saving solution for your data syncing needs!

[SergeyK]

Hi @Serena2 , as an alternative option you can check ETL solutions on HubSpot marketplace - https://app.hubspot.com/ecosystem/3267231/marketplace/apps/?eco_search=etl 

[johnelmer · Accepted solution]

@Serena2 Have you evaluated HubSpot's free import tools? https://knowledge.hubspot.com/import-and-export/import-objects

[ArtyCele]

Hi @Serena2,

Where would you sync the clean data from and how much data would it be if I may ask? 

IF it is not too big you could also import it manually through import-export through hubspot.