How can I create a report for win rate? Calculation is pretty simple, total won($)/(total won($)+total lost ($)) but primarily I'm not sure how to add the calculated field?
There's since a new Sales Analytics report which has this calculation, push rates, velocities, waterfalls, as well as many others as at the time of the original answer in April of 2019 the report did not exist.
There is a pretty simple way. Just create a report and pick a funnel report on deals. Then pick the Deal Record created and then the Closed Won stage and see the win rate. You can do this for any of the stages.
Make sure to add a filter to take out any open deals, you only want to look at won and lost. Then you can do a rolling time range as well.
Hey @sklein -- not sure why this is marked as solved, I'm not sure that the calculation properties Bryantworks suggested is the right approach.
The best way to report on win rate I've found is through averaging deal stage probabilities or forecast probabilities of closed deals. Because the prob of closed deals will simply be either 0% or 100% / 0 or 1 -- If you had 2 closed-won deals and 2 closed lost:
(100% + 100% + 0% + 0%) / 4 = 50%
(1 + 1 + 0+ 0) / 4 = .5
I'd use a summarized table or a KPI summary report (But you could also get breakdown of rep's win rates by building a barchart). Just be sure and only include Closed Deals (ie won/lost deals).
This is still not resolved. We need to be able to report things like "Deal Win Rate Over Time" or "Lead Conversion Rate Over Time" by individual sales team or pipeline. Hubspot can't do this natively.
Here is a link to the XLSX that HSpot offers on its blog in lieu of giving us a WinRate formula or calculation in the paid HSpot CRM instance. It's just a simple XLSX with 1-2 formulas.
This still doesn't solve the problem. Showing Win and Lost is not enough. We need the report and dash to show a % answer (i.e. 28% win rate). This is so basic. Extrememly frustrating that a CRM can't calculate Deal Win Rate.
There's since a new Sales Analytics report which has this calculation, push rates, velocities, waterfalls, as well as many others as at the time of the original answer in April of 2019 the report did not exist.
Again, there is no functionality in HubSpot that allows you to display a report which gives the % of win rate or conversation rate etc. Simply done Salesforce. It's a standard metric every sales manager must track. Please build thi
This is NOT solved. The mere existence of an extremely limited calculation property does not make it possible to run a win rate calculation let alone sales velocity - which hubspot has a whole white paper on, just no mention of the fact that you need to use excel to actually get that metric.
Thank you! that "should"work but my company has to buy the option for calculated fields, based on what the site is saying. Meeting with Sales rep in a couple days. Thanks.
I am still having the same Issue - when I build custom properties with calculations, there is only a very limited number of deal properties i can select (e.g. amount, Deal ID etc.) but nothing like "count of deals".
Do I do something wrong here? Somebody else found a solution for this?
Also looking for the answer here. I would like to figure out a win/lose rate and present in a report.
Something simple like "Deals won"/"total deals" would be great, or something that could use "count of deals", as RPG mentioned. Guess this should be made at deal level?
If anybody has an answer to this, it would be highly appreaciated.