Apr 8, 2019 2:54 PM
How can I create a report for win rate? Calculation is pretty simple, total won($)/(total won($)+total lost ($)) but primarily I'm not sure how to add the calculated field?
Thanks so much
Solved! Go to Solution.
Apr 8, 2019 10:07 PM
Hey @sklein
Maybe this article can help you out?
https://knowledge.hubspot.com/articles/kcs_article/settings/create-calculation-properties
Sep 16, 2021 3:02 AM
Hi all,
There's since a new Sales Analytics report which has this calculation, push rates, velocities, waterfalls, as well as many others as at the time of the original answer in April of 2019 the report did not exist.
Here's a link to how to utilize it as well as where you can find it.
Jul 7, 2022 11:42 AM - edited Jul 7, 2022 12:09 PM
Hey @sklein -- not sure why this is marked as solved, I'm not sure that the calculation properties Bryantworks suggested is the right approach.
The best way to report on win rate I've found is through averaging deal stage probabilities or forecast probabilities of closed deals. Because the prob of closed deals will simply be either 0% or 100% / 0 or 1 -- If you had 2 closed-won deals and 2 closed lost:
(100% + 100% + 0% + 0%) / 4 = 50%
(1 + 1 + 0+ 0) / 4 = .5
I'd use a summarized table or a KPI summary report (But you could also get breakdown of rep's win rates by building a barchart). Just be sure and only include Closed Deals (ie won/lost deals).
Hope this helps, cheers.
May 20, 2022 10:42 AM
This is still not resolved. We need to be able to report things like "Deal Win Rate Over Time" or "Lead Conversion Rate Over Time" by individual sales team or pipeline. Hubspot can't do this natively.
Nov 8, 2021 4:24 PM
Here is a link to the XLSX that HSpot offers on its blog in lieu of giving us a WinRate formula or calculation in the paid HSpot CRM instance. It's just a simple XLSX with 1-2 formulas.
Nov 8, 2021 7:56 PM
yeah, guess that's their bandaid for now. Seems such a simple metric to calculate given it's all there.
Nov 8, 2021 12:20 PM
This still doesn't solve the problem. Showing Win and Lost is not enough. We need the report and dash to show a % answer (i.e. 28% win rate). This is so basic. Extrememly frustrating that a CRM can't calculate Deal Win Rate.
Sep 16, 2021 3:02 AM
Hi all,
There's since a new Sales Analytics report which has this calculation, push rates, velocities, waterfalls, as well as many others as at the time of the original answer in April of 2019 the report did not exist.
Here's a link to how to utilize it as well as where you can find it.
Nov 8, 2021 3:25 PM
Thanks, Bryan
Can you link me in a reply, the report that gives you a % displaying the win rate by itself?
I can seem to find this anywhere in HubSpot.
Sep 15, 2021 8:50 PM
Again, there is no functionality in HubSpot that allows you to display a report which gives the % of win rate or conversation rate etc. Simply done Salesforce. It's a standard metric every sales manager must track. Please build thi
Oct 11, 2021 11:46 AM
This is a key but basic metric used by Revenue/Sales Ops which Im have to measure on a google doc.... not cool
Sep 15, 2021 7:59 PM
This is NOT solved. The mere existence of an extremely limited calculation property does not make it possible to run a win rate calculation let alone sales velocity - which hubspot has a whole white paper on, just no mention of the fact that you need to use excel to actually get that metric.
Yours Truly,
Forever Underwhelmed
Apr 8, 2019 10:07 PM
Hey @sklein
Maybe this article can help you out?
https://knowledge.hubspot.com/articles/kcs_article/settings/create-calculation-properties
Apr 9, 2019 7:49 PM
Thank you! that "should"work but my company has to buy the option for calculated fields, based on what the site is saying. Meeting with Sales rep in a couple days. Thanks.
Apr 20, 2020 3:38 AM - edited Apr 20, 2020 6:18 AM
I am still having the same Issue - when I build custom properties with calculations, there is only a very limited number of deal properties i can select (e.g. amount, Deal ID etc.) but nothing like "count of deals".
Do I do something wrong here? Somebody else found a solution for this?
May 10, 2020 5:55 AM
Also looking for the answer here. I would like to figure out a win/lose rate and present in a report.
Something simple like "Deals won"/"total deals" would be great, or something that could use "count of deals", as RPG mentioned. Guess this should be made at deal level?
If anybody has an answer to this, it would be highly appreaciated.