Whatsapp message tracking

[VMachet]

I recently launched a back-to-school campaign that also includes sending WhatsApp messages via workflow to three different lists.

Each WhatsApp message, created as a template by WhatsApp Manager on Meta, contains a ‘book a call’ button CTA in the form of a quick reply.

My goal is to calculate the conversion rate of these messages, divided by the three lists, thus measuring the number of contacts who clicked on the CTA.

Would anyone in the community be able to help me? Have you already dealt with similar situations?

Thanks in advance.

[danmoyle · Accepted solution]

Hi @VMachet and welcome to the Community. A quick question: Are Whatsapp analytics not telling you this data on its end? Were it me, I'd start there. But if not, then I think there's a way to do what you're asking in HubSpot. 

With Whatsapp integrated with HubSpot, every Whatsapp interaction (including CTA clicks) can be logged and segmented by list or workflow.

As I understand it, HubSpot enables:

• Automated engagement and tagging based on CTA interactions.
• Centralized reporting within the CRM for lead prioritization and conversion measurement.
• Exporting analytic data for deeper segmentation or reporting.

This power should help you measure what you're looking for. 

Since HubSpot is designed to listen for the "quick reply" webhook from Whatsapp, this is how I'd try to solve your exact question. When a contact clicks your "book a call" button, HubSpot should automatically log an activity on that contact's timeline in HubSpot (e.g., "Clicked 'Book a Call' in Back-to-School Campaign"). So I would use that activity (or property) to put them into an active list. From there, you should be able to discern the conversion rate from List A > List A Call Booked. 

Curious to see how others might also solve this. Happy HubSpotting!

[Victor_Becerra]

Hi @VMachet 
Thank you for reaching out to the Community!
I'd like to invite some community members who are subject matter experts to join this conversation.
@CarolinaDeMares @karstenkoehler @danmoyle - Would you be able to share any insights on this? Your expertise would be greatly appreciated.
Best,
Victor