Trying to understand impact of cookie blocking on traffic analytics
Aug 6, 2020 9:08 AM
Can someone give me an answer as to why our ads on 3rd party sites page analytcis are not inline with what I see in pageviews in Hubspot? A digital banner ad from an online mag shows for instance 119 clicks in one month. In Hubspot I see 8 page views on that landing page. The online mag publisher tells me it is because people block cookies. But from what I hear from Hubspot, that should not impact page views. True or not true?
Even if it is true it seems so far off that I'm surprised that many people block cookies.