We're trying to solve for an attribution challenge where visitors go from our website to a 3rd party site to complete their purchase (registration in our case).
Our current set up for recording customers in Hubspot is as follows:
Prospects land on our site and eventually click a CTA to register which leads to a 3rd party registration platform.
It's at this point I suspect that the Hubspot code snippet places a cookie in the prospect's browser and captures source data.
A prospect completes the registration and checkout process on the third party site
We have an integration built that sends the new customer data from the third party site to Hubspot.
In a large number of cases, the first time we capture an email address is during registration on the third party site and as a result, the Original Source value in Hubspot is Offline Sources
We just set up cross-domain tracking but we don't have a method (or know if it's even possible) to match the source data captured on the prospect's first visit to our website with the contact information captured during the registration process and sent to Hubspot.
Does anyone have a similar setup or know of a possible solution?
Without knowing the particulars (e.g., where pages are hosted, if HubSpot campaigns are used, if URL tracking parameters are used, cross-domain tracking details, cookie policies in effect, etc.), one or more custom attribution properties may be a good starting point for now (as mentioned by @Ben_M in your thread about repeat customers).
Not sure of your timeframe, but the Multi-Touch Attribution Reporting (announced at INBOUND19) may go a long way to help you guys. Hard to tell. Don't recall a release date. Looks very interesting, so far. - see [VIDEO] INBOUND19: HubSpot Product Spotlight | Christopher O'Donnell
Without knowing the particulars (e.g., where pages are hosted, if HubSpot campaigns are used, if URL tracking parameters are used, cross-domain tracking details, cookie policies in effect, etc.), one or more custom attribution properties may be a good starting point for now (as mentioned by @Ben_M in your thread about repeat customers).
Not sure of your timeframe, but the Multi-Touch Attribution Reporting (announced at INBOUND19) may go a long way to help you guys. Hard to tell. Don't recall a release date. Looks very interesting, so far. - see [VIDEO] INBOUND19: HubSpot Product Spotlight | Christopher O'Donnell
Thanks @MFrankJohnson for all the info! Agreed on the attribution reporting that was announced - we're pretty excited about that. The dates I've been told is beta starts rolling out to Enterprise customers in early October.
Our main goal right now is to match the original source collected on a contact in the cookie upon landing on our Wordpress page with the resulting imported contact after conversion on the 3rd party site.
I think we'll need to solve for this with our without multi-touch attribution reporting. I'll take a read through the info you shared.
Also, HubSpot INITIALLY drops cookies on landing -- NOT just after visitor behavior or the visitor returns from a 3rd-party site visit. (important) - see Track visitors in HubSpot
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