Personalization Tokens in URL

[BBuckwalter1]

I'm looking to use personalization tokens to inject values from my HubSpot database, like email, first name, last name, into a URL.  Could you guide me in the right direction?

[karstenkoehler]

Hi @BBuckwalter1,

How exactly do you want to use this URL? Should it be stored in a HubSpot single-line text property? If so, the automation capabilities of a Professional subscription are needed.

You would enroll every record into a workflow and then use the 'Set property value' action as the first and only step in this workflow. You'd select the single-line text property from above and concatenate your URL with personalization tokens for email, first name and so on.

Best regards!

[BBuckwalter1]

The URL would be included in an email creative.  When the user clicks on the URL, I am hoping to prepopulate our 3rd party form with first name, last name and email address.

[karstenkoehler · Accepted solution]

Thanks! This is explained in detail here: https://knowledge.hubspot.com/forms/can-i-auto-populate-form-fields-through-a-query-string

Best regards!