MQL Reporting

[#1]

What is the best way to create an MQL report that reports on the number of companies that became an MQL this month would be?

I am running into the issue that we have 20+ contacts from one company and when the lifecycle stage syncs for all it's skewing my individual MQL numbers. 

Thanks in advance, 

Adam

[#2]

>> Best way to create an MQL report that reports on the number of companies that became an MQL this month would be?

Great question Adam.

HubSpot wasn't designed for ABM (account based marketing) reporting by default, but you can easily solve for this by selecting Companies as your data set when using the new report designer. This will change the focus of the report output.
- see image

HubSpot ABM Reporting: Companies

This will give you a Companies report to add to your dashboard. From there, you may control the target timeframe -- e.g., This month!

- see image

HubSpot ABM Reporting: Company Lifecycle Stage

Hope that helps.

Help answer your question? If so, remember to accept this solution now.

Best,
Frank

Chief HubSpot Consultant

#hsc-li-05

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MFrankJohnson.com | Perfect HubSpot Series | Connect on LinkedIn

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[#3]

@MFrankJohnson - This only provided me with the total number of MQL's and not the number of MQL's by month. 

I had to implement a workflow to date stamp when a company became an MQL so that I could run the report based on the count of date stamps to see the results over a period of time. 

[#4]

Again, you can control the dashboard timeframe and frequency (e.g., daily, weekly, monthly) at either the report level OR the dashboard level. Implementing at the dashboard level overrides all reporting frequencies previously set.

- see Customize your dashboard settings
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HubSpot Dashboard: Date Range and Frequency

Also, 'Became a marketing qualified lead date' is a default HubSpot property (managed by HubSpot). No need to create a custom property and time stamp for that intelligence.

- see HubSpot's default contact properties

Help answer your question? If so, remember to accept this solution now.

Best,
Frank

Chief HubSpot Consultant

---

MFrankJohnson.com | Perfect HubSpot Series | Connect on LinkedIn

Help find posts quickly ... accept this solution now.

[#5]

@MFrankJohnson - The time stamp is a "contact" property only correct? 

I have it set up to sync all contacts lifecycle with company lifecycle stage which creates an inflated MQL number at the contact level so the goal is to understand what total MQL (contact) is and compare that to MQL (company).  I apologize I didn't identify this in my initial post. 

This is what had me driving towards the custom property for companies. Is that logic correct? 

Appreciate your continued support,

Adam

[#6 · Accepted solution]

Ahh. I see now. I digressed into thinking about MQLs at the Contact level again for a moment. My bad. Yes. Your logic around Company.MQL-date is flawless.

Seems like the Company-centric solution (without the date stamp) will only allow you to see specific monthly data for 'This month' and 'Last month'. You'd either need to use your custom date stamp or use a custom filter for each specific target month since 'Became a marketing qualified lead date' is only a Contact property. UGG
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HubSpot Dashboard Report: Custom Date Range

Optionally, you could just have HubSpot auto-deliver that custom Company MQL report monthly and call it a day. That is, unless you needed the historical monthly data to appear on the report for your use case.

Should be good to go now.

Interesting use case. Interesting solution. Makes very good sense for account based marketing (ABM) reporting. As you said, syncing Lifecycle Stage auto-inflates the MQL numbers (for Contacts) when what we reeally need to see is how many COMPANIES (or Accounts in ABM terms) became MQLs during the period.

Nice.

-ps

Date of Step can be applied to Companies via a Company Workflow.

- see image

HubSpot Company Workflow: Date of Step