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Keyword Research | SEO (EMEA) HUG | Nov 30 @ 2 PM (GMT), 9 AM (EST)


Keyword Research

Tuesday, November 30th | 2:00 PM (GMT), 9:00 AM (EST)

Registration Open


As a part of the HubSpot User Group(s) (HUGs) program, the SEO (EMEA) HUG led by HubSpot partner Whitehat is excited to host their next event!


As the complexity of language itself, understanding the language your target customers use can be bewildering!


So how do you work out what language they’re speaking?


Effective keyword research. Targeted keyword research can help to cut through the confusion and unlock opportunities for your website.


Keyword research is pivotal to all your marketing efforts.


Getting it right helps:

  • Drive traffic
  • Increase sales
  • Greater ROI


Knowing your keywords also helps you to better understand your business and brand.


Whether you’re providing information, product, or service, finding the right keywords will enable you to:

  • Know which keywords to rank for
  • Discover popular keywords and phrases frequently searched for
  • Complete competitor analysis
  • Where and how to use your findings


Join to find out how to complete effective keyword research using a range of free and paid tools.


Get to know your customers’ intent and give them what they want rather than guessing



2:00 pm


Icebreaker, housekeeping, and a brief company overview.

2:10 pm

Speaker intro

Brief intro and overview of presentation.

2:15 pm

Main Event

The presentation you've been waiting for.

2:45 pm


Time to ask those all-important questions.


The HUG program helps customers connect and find a support group for topics that matter to them. It helps us solve for the community and in 2021 you will see that more than ever. Right now, it supports 150+ city-based user groups worldwide but we've ambitious plans to grow throughout 2021. This program serves to unite, educate and inspire customers with each other to help promote community-driven learning and development. 


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