How do you attribute your inbound and outbound across company, deal and lead objects

[LKelman]

Hi there,

Can someone explain what they do?

Setting up our sales process but want to make sure I clearly am able to attirbute the right stages along the lead, deal and company objects.

I want to know what inbound or marketing email, or sales walk in is being qualified or disqualified as a lead but also what deal stages these companies are falling off.

Should I associate the attribution at a company level or where?

Hope that makes sense.

[jforte · Accepted solution]

Hey @LKelman building your data model framework can clear out your doubts. This guide from RevOps Partners can help you a lot doing that 🙂

If you want to go more hands on and check how to implement an attribution model on Hubspot check this articles I've made for a detailed step-by-step guide.

Level 01 • How to customise the original source data - Done
Level 02 • Build a multi-touch linear model - Done