Google's 2024 Cookie Cutting

[Alejandro_]

Hi All,

Apologies if this isn't the right place to post this; just let me know and I'll correct the location.

Has anyone heard about Google getting rid of third-party cookies? I'm just curious how (if at all) this will impact collecting data through HubSpot. Is there anything to actually worry about with this announcement?

[karstenkoehler · Accepted solution]

Hi @Alejandro_,

HubSpot has shared some blog posts on this in the past:

The Death of the Third-Party Cookie: What Marketers Need to Know About Google's 2023 Phase-Out

How Marketers Are Preparing for Google's Third-Party Cookie Phaseout

Let me know if you have any follow-up questions!