Can anyone advise what the tracking criteria for sales emails are?
We are looking at effectiveness of sales emails by using the Sales Content Analytics tool and looking at templates.
I can't work out what the criteria are for what gets included in the analytics because it doesn't always seem to correspond to the Activity Feed. i.e - i have sent more template emails than it shows and have had more clicks/replies on template emails than it reports.
It would be helpful to know if the parameters for tracking email activity are available.