Can I connect Google Analytics 4 and Google Search Console data to HubSpot dashboards?

[CArjona]

Hi everyone! 👋

I just wanted to check if it’s possible to connect both Google Analytics 4 (GA4) and Google Search Console data to HubSpot so that the website metrics show up in HubSpot dashboards.

Our website is built on WordPress and the domain is managed through Cloudflare (not hosted on HubSpot CMS).

From what I’ve read, HubSpot can integrate with Search Console, but not directly pull GA4 metrics — is that still the case? Or are there any workarounds?

Would love to hear how others have handled this setup. Thanks in advance! 🙏

[CarolinaDeMares · Accepted solution]

Hi @CArjona! 
HubSpot currently integrates directly only with Google Search Console, not with Google Analytics 4 (GA4).

I remember having a similar request from a client back then and what I managed to do was to do by adding external content to a dashboard, so I basically migrated the reports to Google Looker Studio and then added those as external content into HubSpot. 

Hope this help! 

Carolina De Mares

ZUID.
Goirkekanaaldijk 12 
5046 AT Tilburg 
Nederland

[STierney]

Hey @CArjona - thanks for posting in the Community!

I'd like to tag in some Community experts here to see what may be possible! @TomM2, @karstenkoehler, and @franksteiner79 - any insight on connecting both Google Analytics 4 (GA4) and Google Search Console to a HubSpot account?

Shane, Senior Community Moderator