Customer Success Team Resources

by: HubSpot Employee
HubSpot Employee

How Marketing Contacts Work

Please note: the following information applies only to Marketing Hub StarterProfessional, and Enterprise accounts with marketing contacts. Older Marketing Hub accounts may not have marketing contacts. Learn how to check if your HubSpot account has access to marketing contacts or request marketing contacts for your account.


When purchasing a Marketing Hub subscription, you select a contact tier to set a limit to the number of contacts you’ll engage with through HubSpot’s marketing tool each month. The contacts included are called marketing contacts, which are the only contacts that affect the cost of your subscription. 


The following will occur on your update date each month:

  • Any contacts set as marketing on your update date will be considered marketing contacts until the next update date. These contacts will count towards your contact tier for that period and affect the cost of your subscription.
  • Any contacts set as non-marketing on your update date will be considered non-marketing contacts until the next time you set them as marketing. Once a contact is set to marketing, you can update their status to non-marketing at any time, but the non-marketing status will not take effect until after the next update date.

The update date to move contacts from marketing to non-marketing depends on your HubSpot subscription:

  • For monthly subscriptions, the update date will be the date of your renewal each month (e.g., if you purchased on April 15, your next renewal date is May 15).
  • For yearly subscriptions, the update date will be the first of each month

To find your next update date:


  • In your HubSpot account, click your account name in the top right corner, then click Account & Billing.
  • Click Usage & Limits.



  • Under Manage your marketing contacts, view your update date.



Deleting a marketing contact will free up capacity for other contacts to be set as marketing. It will not automatically reduce your contact tier.

If the number of marketing contacts in your account exceeds your current contact tier, you'll be automatically upgraded to the next contact tier, and you'll receive a prorated charge the following day. The cost of the tier upgrade will depend on your current contact tier, how many marketing contacts you've exceeded your tier limit by, and your subscription term. Once you’ve exceeded your contact tier limit, you'll continue to be billed for the higher contact tier.

You cannot decrease your contact tier until your renewal date, which varies depending on if you have a month-to-month or yearly contract. Even if the number of marketing contacts goes below your current contact tier, your account will not automatically be downgraded.

To avoid/prevent automatic contact tier upgrades:

We hope this is helpful! Please feel free to reach out to your Customer Success Manager if you have additional questions. 


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