Conditional lead flow

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Hi gang. I'd like to build a lead flow that slides in on one of the landing pages on our own site but have it only trigger when the visitor comes from a Hubspot landing page. Can we do this? 

 

Here's the situation - we are building a Hubspot landing page for a campaign coming up that has 3 CTAs that go to 3 separate landing pages on our own site. The goal is to segment the visitors and get them to where the information is. But then, once they are reading the info, we want the lead flow to slide out (on our own landing pages) requesting a presentation. But we don't want this to slide out for just anyone who comes to these landing pages - just those who are coming from the Hubspot landing page. 

 

Any ideas?

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Q: I'd like to build a lead flow that slides in on one of the landing pages on our own site but have it only trigger when the visitor comes from a Hubspot landing page. Can we do this?

 

Short A: Sure. Use utm parameters.

 

Longer A:

We've successrully used .js to descern referrer source on non-HubSpot pages in the past, but if the .js needs to trigger before the entire page loads it can slow rendering ... blah ... blah ... blah.

 

With Lead Flows you can target specific page URLs. And those URLs can contain specific utm parameters. (see image)

hubspot-leadflows-options-example-utm-parameter.png

 

Here's what the Lead Flow looks like when it fires on that URL. (see image)

hubspot-leadflows-example-utm-parameter.png

 

 

You try!

 

 

Test The Page WITH The UTM Parameter -- Lead Flow fires! (after 7 seconds or on exit intent)

Test The Page WITHOUT The UTM Parameter -- No Lead Flow!

 

IMPORTANT NOTE:  Remember, our Lead Flow (once dismissed) will not appear again for 24 hours. You'll need to clear your cookies if you need to test repeatedly.

 

Imagine the possibilities when adding utm parameters that indicate buyer persona &/or buyer's journey stage. The levels of granualirity are superhero-like even. haha

 

Hope that helps solve your use case.

 

Best,

Frank

 

 

share-on-Linkedin-Button-75x19.png 


Your Remote HubSpot Partner

www.MFrankJohnson.com

 

Please include @MFrankJohnson if you'd like me to respond.

Resident Expert

Thanks ... just HubSpot!

 

Best,

Frank

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Highlighted
Resident Expert


2000px-Ok_sign_font_awesomeDoes my post help answer your question?

Help the Community by marking it as SOLVED

 

Q: I'd like to build a lead flow that slides in on one of the landing pages on our own site but have it only trigger when the visitor comes from a Hubspot landing page. Can we do this?

 

Short A: Sure. Use utm parameters.

 

Longer A:

We've successrully used .js to descern referrer source on non-HubSpot pages in the past, but if the .js needs to trigger before the entire page loads it can slow rendering ... blah ... blah ... blah.

 

With Lead Flows you can target specific page URLs. And those URLs can contain specific utm parameters. (see image)

hubspot-leadflows-options-example-utm-parameter.png

 

Here's what the Lead Flow looks like when it fires on that URL. (see image)

hubspot-leadflows-example-utm-parameter.png

 

 

You try!

 

 

Test The Page WITH The UTM Parameter -- Lead Flow fires! (after 7 seconds or on exit intent)

Test The Page WITHOUT The UTM Parameter -- No Lead Flow!

 

IMPORTANT NOTE:  Remember, our Lead Flow (once dismissed) will not appear again for 24 hours. You'll need to clear your cookies if you need to test repeatedly.

 

Imagine the possibilities when adding utm parameters that indicate buyer persona &/or buyer's journey stage. The levels of granualirity are superhero-like even. haha

 

Hope that helps solve your use case.

 

Best,

Frank

 

 

share-on-Linkedin-Button-75x19.png 


Your Remote HubSpot Partner

www.MFrankJohnson.com

 

Please include @MFrankJohnson if you'd like me to respond.

Occasional Contributor

Genius! Thanks @MFrankJohnson!

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Resident Expert

Thanks ... just HubSpot!

 

Best,

Frank

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