which all factors plays an important role in ranking other than Backlinks?

Occasional Contributor

I just completed my first lesson in SEO 2018 training. It was about how does search engine rank content. The only thing they focus on was Backlink. I am sure there must be many factors which contribute to ranking. Do anyone knows what all other factors determine the ranking of content in the search result and elsewhere?




  Also, let me know if I have posted my query in the right topic/subtopic as I may have question-related to this course in future.


8 Replies 8
Community Thought Leader


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Q: Which factors determine the ranking of content in the search result and elsewhere?


Short A

- see Google’s 200 Ranking Factors: The Complete List (2018)


Longer A:



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Hope that helps.





Occasional Contributor

thanks Sir

Community Thought Leader | Diamond Partner

Hi @4197836


Great question - backlinks have an overpowered SEO impact, but they are (dis?)proportionally harder to obtain. Meanwhile there are other factors which can be more easily harnessed for SEO gain. 


This report by SEMRush gives a really good insight into which ranking factors have the greatest impact: Ranking Factors 2.0


Hope this helps.

Phil Vallender | Inbound marketing for B2B technology companies
New Contributor



Congratulations on your first steps into SEO! Dont be put off by the overwhelming information out there! Remeber SEO is a marathon, not a sprint. take your time, focus on ethical practices (White Hat) and trial and error will be your friends! 


Factors that play important roles are a topic if discussion between many industry experts! Although i think the below list covers it pretty well! 


  1. An accessible URL
  2. Page Speed
  3. Mobile Optimisation
  4. Domain Age, URL and authority
  5. Opimised content
  6. Technical SEO
  7. User Experience
  8. Link building strategy
  9. Social Signals
  10. Relevance of real business information

If you find you have any more questions, feel free to shoot me a reply! 


Hope this Helps! 


Occasional Contributor | Gold Partner

One thing being left out here is the exact reason why Google places so much focus on backlinks.


Anyone know the answer?


Google believes that backlinks are one of the best ways to establish both credibility and authority on a domain. The idea is, when great content is created, naturally that content will be linked to in an organic way.


Step 1 is to create remarkable content. Provide information that is timely, unique and will act as a guide or source of information other's will want to reference later. 

Occasional Contributor

Agreed, backlinks are important to boost rankings. Rather QUALITY BACKLINKS are more important to established one's blog or website over the competition. This is why creating a content that is useful for the actual users, unique and timely attracts organic links.

Occasional Contributor

1. Content
2. Backlinks
3. Mobile-First User Experience
4. Other Technical Factors- H1 and H2 Headings, Anchor text

Regular Contributor

There are many factors which play an important role in ranking other than backlinks for example:

on-page SEO 

Mobile friendly site

unique content

image optimization