Why does a pillar page need to be a landing pageSOLVE
I've seen some resources online, from both Hubspot and elsewhere, that suggest pillar pages must be landing pages, not blog posts.
I want to repurpose and update an older page as my pillar page, since it already ranks fairly well for the topic. But it's a regular web page, not a landing page.
1. Is it absolutely necessary that all pillar pages be landing pages in Hubspot?
2. If so, is there anyway I can take advantage of the SEO value accrued with the older, more authoritative webpage (e.g. 301 redirecting from that page to the new pillar page)?
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