Well! Both WhatsApp and Facebook are commonly used for messaging and sharing information with prospects.
It totally depends on your business requirements and your needs. But when it comes to marketing, Facebook is more preferred.
The reasons can be many, such as; You can share the information with a huge number of people at one time. It will not only maximize your visibility but also generate revenue.
Through Facebook, you can share the data with custom-targeted audiences. Facebook live is another feature that inspires marketers to use it over WhatsApp. Trustworthy customers can record videos and share them with their loved ones. Besides promoting your events, it also helps people in understanding the concepts easily.
Facebook has around a billion monthly active users. Therefore, every marketer is using its chatbot feature to communicate with the customers by sending structured messages right away.
I hope it helps! Furthermore, if you want assistance in HubSpot or another content strategy, don't hesitate to contact us. We, HubSpot diamond partners, are there to help you in the best possible way.
WhatsApp as a user (no ads!), Messenger as a marketer (ads!). I think I'm incapable of giving a straight answer to these questions...
BUT they both pail into insignificance after you've lived in China and used WeChat, which is IMO the undisputed king of messenger apps, incorporating the smoothest way of adding people (QR codes! That are actually used!) and an electronic wallet so you can easily pay for things and send money to friends, e.g. to split the bill with everybody at dinner. Add into that the entire ecosystem of mini-apps you can build for your brand to incorporate anything from chat bots to ecommerce and you can see why its market penetration is up around 90% now (it's essentially 100% in the larger cities).
It'll be interesting when WhatsApp ads arrive (later this year?) whether this pushes more people into other ecosystems...