WhatsApp vs. Facebook Messenger: which is better?

jennysowyrda
Community Manager

While WhatsApp and Facebook Messenger are both owned by Facebook, the debate between the two messaging systems is still one that can divide a team. 

 

While the most popular global messenger service, WhatsApp is only used by 7% of marketers use WhatsApp for business.  Facebook Messenger, on the other hand, was at one time thought to be the future of email.

 

Both platforms have their pros and cons, but it could be considered a toss up for which platform is better for marketing purposes.

 

Are you team WhatsApp or team Facebook Messenger? Sound off in the comments and let us know why! 

 

7 Replies 7
mike-ward
Key Advisor

WhatsApp as a user (no ads!), Messenger as a marketer (ads!). I think I'm incapable of giving a straight answer to these questions...

 

BUT they both pail into insignificance after you've lived in China and used WeChat, which is IMO the undisputed king of messenger apps, incorporating the smoothest way of adding people (QR codes! That are actually used!) and an electronic wallet so you can easily pay for things and send money to friends, e.g. to split the bill with everybody at dinner. Add into that the entire ecosystem of mini-apps you can build for your brand to incorporate anything from chat bots to ecommerce and you can see why its market penetration is up around 90% now (it's essentially 100% in the larger cities).

 

It'll be interesting when WhatsApp ads arrive (later this year?) whether this pushes more people into other ecosystems...

PamCotton
Community Manager

Hello new Community users  👋  and Welcome to our Community!

We wanted to invite you to participate and we would love to hear your thoughts about this debate,

 

@roderich @rodneylewis @rohri @SafetyampSales @surfingonrails @SHEAEC @steveAAP @Luckett-Farley @sneha @StephD13 @Sudheer @timsullivan @woj  Are you team WhatsApp or team Facebook Messenger? Leave us your comments below!

 

Thank you!

 

Pam

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0 Upvotes
PamCotton
Community Manager

Welcome New Community users!

 

Since you joined our Community this week, we would love to invite you all to participate in our weekly debates.

@aaronharrison1  @amartinez @Ballina @TruBLest , @bzesch , @ChanelLiski ,  @exhibitcentral , @emilyscraggs , @emilykosichek , @FrancescoDi , @GregLawrenson , @Drace , @DCSTRATEGY  @Hrach , @iain , @MurraySellars , @JeffAyers , @JCEvergen @japeterson 

@jhillam , are you team WhatsApp or team Facebook Messenger?

 

Thank you,

Pam

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Participe de conversas regionais, alterando suas configurações de idioma !


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0 Upvotes
MyCaptain
Participant

WhatsApp

Most of our target audience are students, young adults.

  • They are easier to reach on WhatsApp.
  • Faster Response from prospect as well as the business end
  • It is actually preferred by many of them to communicate the details over WhatsApp.
  • Widely used. Though the Whatsapp business is only used by 7% of the people, the user-base who is using it is huge.    
  • Customers have easy Access to Account managers or the sales rep they are in touch with. 

  •  
juanfbaron
Participant

Hi @MyCaptain 

 

Do you all centralize WhatsApp communication under 1 phone number or allow all employees to use their Personal Whatsapp to communicate with clients? 

 

Our company www.rele.ai has developed Clara, a Virtual CRM Assistant. It connects directly to HubSpot and it turns every employees Personal WhatsApp into a productivity tool. Just recently we launched it on the app marketplace.

 

With Clara you can interact with HubSpot without ever leaving WhatsApp:

  •  document client conversations
  • create new contacts 
  • update pipeline opportunities
  • create new notes

The best part is that it doesn't require a chrome browser extension and can be done through the WhatsApp mobile app. Plus its completely secure: RELE.AI keeps none of your data. 

 

If you are interested in learning more, we can schedule a quick demo. Cheers!

Turn your Personal Whatsapp into a productivity tool!
0 Upvotes
webdew
Top Contributor | Diamond Partner

Hi @jennysowyrda 

Well! Both WhatsApp and Facebook are commonly used for messaging and sharing information with prospects.

It totally depends on your business requirements and your needs. But when it comes to marketing, Facebook is more preferred.

The reasons can be many, such as; You can share the information with a huge number of people at one time. It will not only maximize your visibility but also generate revenue.

Through Facebook, you can share the data with custom-targeted audiences. Facebook live is another feature that inspires marketers to use it over WhatsApp. Trustworthy customers can record videos and share them with their loved ones. Besides promoting your events, it also helps people in understanding the concepts easily.

Facebook has around a billion monthly active users. Therefore, every marketer is using its chatbot feature to communicate with the customers by sending structured messages right away.

I hope it helps! Furthermore, if you want assistance in HubSpot or another content strategy, don't hesitate to contact us. We, HubSpot diamond partners, are there to help you in the best possible way.

 

marketingbysach
Participant

Hi Jenny, do you have a list of the pros and cons of Whatsapp in terms of intergrating it in Hubspot and ability to connect and send Whatsapp messages to contacts?  Thanks Sacha

0 Upvotes