What is AI UGC, and how to create an AI-generated UGC video in HubSpot?

[prakashrawatt]

I want to understand the meaning of the term “AI UGC” and the process of making such a video (the tools, steps, or methods used). 

[karstenkoehler · Accepted solution]

Hi @prakashrawatt,

Happy to help here – this is a great question to leverage generative AI for.

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AI UGC stands for artificial intelligence user-generated content. It refers to videos, images, or text that look like they were created by real users but are produced or assisted by AI tools. In marketing, AI UGC videos mimic authentic customer testimonials, product reviews, or lifestyle clips to build trust and engagement. The key idea is to capture the tone and spontaneity of real user content while saving time and production costs.

To create an AI-generated UGC video, you start by defining the goal, audience, and message. Then you write a short script or set of prompts that sound natural, as if a real person is sharing their experience. Next, use AI video generators such as Synthesia, HeyGen, or Colossyan, which can turn text into lifelike video performances using virtual avatars or voice cloning. These tools allow you to pick the speaker’s tone, accent, and background to match your brand’s style.

Once the video is generated, you can upload and customize it inside HubSpot. Add captions, CTAs, and product links using HubSpot’s video tools or drag-and-drop editor. Place the AI UGC video on landing pages, email campaigns, or social posts to test engagement. You can track performance metrics in HubSpot analytics to see how viewers respond and adjust your messaging for future videos.

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Hope this helps!

[digiversebyak]

AI UGC means User-Generated Content ... refers to content created by users with the assistance of AI tools, which can include text, images, or videos generated or enhanced using AI.

To create an AI-generated UGC video in HubSpot, you can use AI-powered video creation tools like Synthesia or Pictory. I think these tools allow you to upload scripts or ideas and generate videos where AI avatars narrate or interact with the content.

Once the video is created, you can embed or link it within HubSpot's email campaigns, landing pages, or blog posts, automating the process.

[BérangèreL · Accepted solution]

Hi @prakashrawatt, I hope that you are well!

Thanks for reaching out to the HubSpot Community!

Here are some resources that might help you:

- All-in-one Video Marketing & Hosting
- Marketing Studio
- This thread "What is AI UGC, and how to create an AI-generated UGC video?"
- Another thread "What Are The Differences Between UGC, AIGC, and AI UGC?"
- Are AI influencers taking over the UGC space?

I hope this helps!

Have a wonderful weekend!
Bérangère

[karstenkoehler · Accepted solution]

Hi @prakashrawatt,

Happy to help here – this is a great question to leverage generative AI for.

---

AI UGC stands for artificial intelligence user-generated content. It refers to videos, images, or text that look like they were created by real users but are produced or assisted by AI tools. In marketing, AI UGC videos mimic authentic customer testimonials, product reviews, or lifestyle clips to build trust and engagement. The key idea is to capture the tone and spontaneity of real user content while saving time and production costs.

To create an AI-generated UGC video, you start by defining the goal, audience, and message. Then you write a short script or set of prompts that sound natural, as if a real person is sharing their experience. Next, use AI video generators such as Synthesia, HeyGen, or Colossyan, which can turn text into lifelike video performances using virtual avatars or voice cloning. These tools allow you to pick the speaker’s tone, accent, and background to match your brand’s style.

Once the video is generated, you can upload and customize it inside HubSpot. Add captions, CTAs, and product links using HubSpot’s video tools or drag-and-drop editor. Place the AI UGC video on landing pages, email campaigns, or social posts to test engagement. You can track performance metrics in HubSpot analytics to see how viewers respond and adjust your messaging for future videos.

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Hope this helps!