Topic Clusters: Competitor Analysis

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New Contributor

Hey Community, 

 

I was wondering if there is a tool or process you guys could share about doing competitor research on their topic clusters. I'm just wondering how others are structuring their links and their clusters and how to go about doing this kind of research. 

 

Cheers

Chriso

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Community Manager

Hi @ChrisoKlepke ,

 

I wanted to share a few resources with you to help get you started: 

1. Competitor analysis discoveries 

2. How to create content that outranks your competitors

 

Thanks,

Jenny


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Top Contributor | Platinum Partner

Hey @ChrisoKlepke

 

There are a number of tools our SEO team uses for competitor research, but Ahrefs is far and away the best tool in my opinion. 

 

Hope this helps!

 

Cheers, 

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Krystina Gillenwater
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Regular Contributor | Diamond Partner

So topic clusters are a  framework that HubSpot uses to categorize the structure of pages. When you look on actual sites, you have to use that framework or something similar to naturally identify how pages interact. This more of a manual process. I don't think there's a school and HubSpot currently automated for but you can intuitively and explicitly identify how pages interrelates by starting at a pillar page and seeing where it links down to four up to.

-With love, Will Chou
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