Topic Cluster - URL BEST PRACTICES???
Apr 10, 2018 11:32 AM
Hey SEO Experts,
I'm trying to be mature and employ the Topic Cluster strategy to my content. In doing so I realized there are a few URL options. Some more difficult to execute than others.
- Is it important to call out the Pillar Topic in your subtopic URL?
- Does the Pillar Topic need to have its own landing page? (As opposed to just being part of the blog.)
Here's an Example:
My Pillar is: Inbound vs. Outbound
My subtopic is: Marketing Platforms
Here are the URL options I can think of...
Option 4 (Hardest): https://pipelineinbound.com/inbound-vs-outbound/marketing-platforms/