The Stages a Customer Goes Through to Decide on a Product
Bad storytelling can ruin even the best content strategy and dissuade customers. To ensure you tell a good story, you must first understand the mind of your audience and the customers that will be reading your work.
The first stage in this decision-making process is the Awareness stage. The customer is attracted to your ideas when you initially drop it and wants to know more. This stage is amplified by an eye-catching and emotionally appealing topic.
The second stage is Consideration stage. Here, the customer begins to think and analyze and critical ask himself/herself if your product is worth their time. The body of your writing entry will make or mar this stage and the follow up afterwards.
The final but not least stage is the all-powerful Decison stage. The customer has heard your message, your mission, read your characters, understood and reached the end of your conflict and its resolution. The time comes for an essential choice between a click that will initiate a transaction or a click that will end communication. The conclusion of the story you have told holds this stage in the balance. Were you convincing enough? This is the key question.
Alll three stages will report in the end in the profit margins of your business. Goodluck!