Suggestions on top content for life-cycle stages

[BTruby1982]

As we all know, effective marketing cannot not be done with a one-size-fits-all strategy. My team is looking for help to find out what kind of content is most effective with contacts in different life-cycle stages within the sales process.

Within my organization we have sales stages as defined by the following:

Stage 1: Awareness

Stage 2: Target/ Discovery

Stage 3: Pricing

Stage 4: Proposal

Stage 5: Contract

Here are some content categories that we use or will be using in the future: e-newsletters, white papers, videos, e-guides (informative online brochures), social media posts and live webinars

Do any of these fit better than the other based upon the stages listed above?
What are some thoughts here?

[kestrada · Accepted solution]

Hi @BTruby1982 ,

It is different guides out of there, and so many directions that you can take with content creation. However, a great start could be this chart that divides per stage the type of content that we recommend.

Buyer's Journey stage and content

Looking into your stages:

Stage 1: Awareness 

Stage 2: Target/ Discovery  (Consideration stage)

Stage 3: Pricing (Consideration/ Decision stage)

Stage 4: Proposal (Decision stage)

Stage 5: Contract (They had decided already, maybe a more specific newsletter for the product will be great)

I would also like to share other resources that can help you:

1. How to Create Content for Every Stage of the Buyer's Journey
2. Mapping Content to the Buyers Journey
3. Why You Need Specific Content for Each Stage of the Buyer’s Journey
4. The Buyer’s Journey Stages: Types of Content to Create for Each
5. Brainstorming of content ideas, steps to create and more

I hope this helps you and set your content strategy to a great start.

Regards,

Kira

[BTruby1982]

Kira,

This is great help! Thank you for the fast response.

[kestrada]

Hi @BTruby1982 ,

My pleasure. I hope it helps and let us know how it goes. 

Regards,

Kira

[mbredl]

Always use video in your workflow e-mail. 

Best

Martin

[webdew]

Hi @BTruby1982 

 Content Marketing is about trying, analyzing, and finding the best strategy that works for your business. You have to test each type of content for every stage. An informative video or social media post anything can work best for the awareness stage. Also, you need to analyze your customers and their preferences, issues, and expectations. I hope you get my point.

If you need more information read this blog:

https://blog.hubspot.com/marketing/content-marketing