Subdomain & SEO

Occasional Contributor



I have read a lot about the Pillar-Cluster model and I would like to organize our company content following its recommendations.


We would like to attract more traffic for a keyword that is really important for our business. This keyword is being used in one of our subdomains: "".


This is my question: should we create a landing page for this keyword using the url """ or is it better something like ""?


I had opted for the first option, but I don't know if it could have a negative impact on SEO. 


Thanks for your help.

5 Replies 5
Community Manager

Hi @Alberto_HMK,


If you are looking to build the pillar page, one thing worth keeping in mind that is outlined in this resource is that the pillar page should sit on the top level of your website in a space that gets a lot of organic traffic. To ensure that everything on the page can be crawled by search engines, the pillar page should not have any content locked behind a form or a password. For this reason, I would say that going with the first option is preferred. 


I wanted to share this resource as well which discusses pillar pages. 


Additionally, this conversation, including @Phil_Vallender@TallAllie@Aakar@Iva-AxonGarside is a great starting point for thinking about pillar pages.


Thank you,

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Occasional Contributor

Thanks for your help, @jennysowyrda, I really appreciate it Smiley Happy 

Esteemed Contributor | Platinum Partner

Hi @Alberto_HMK ,


While the URL structure is important, it's certinly not the most significant ranking factor. 


What is the keyword?

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Community Thought Leader | Diamond Partner

Hi @Alberto_HMK 


The general consensus is that subdomains are less preferable to subfolders and pages from an SEO perspective beacuse Google still treats them in some ways as seperarte domains. This negative effect is not, I don't believe, strong to enough to overpower positive forces in your SEO, but its worth bearing in mind. 


Personally, I always feel that when keywords are used in domains or subdomains, it has a slight spammy feel to it and I tend to trust the site less. This could only be me but I thought I'd share it. 


My recommendation, without knowing all the facts of course, would be to ditch the subdomain and create the pillar page in the subfolder of your main domain where then internal linking can be most direct and effective. 


Hope this helps.

Phil Vallender | Inbound marketing for B2B technology companies
Esteemed Contributor

Hi @Alberto_HMK 


There's no straight forward answer. The SEO community is divided. According to Rand Fishkin, "subfolders are almost always better for rankings". I tend to believe it.  


Anyways, If I were you, I'd create a sub-folder on the main domain, like this: which is better than a subdomain.





Aakar Anil
Marketing Technologist | @aakarpost | in/aakarpost