Subdomain & SEO
I have read a lot about the Pillar-Cluster model and I would like to organize our company content following its recommendations.
We would like to attract more traffic for a keyword that is really important for our business. This keyword is being used in one of our subdomains: "keyword.company.com".
This is my question: should we create a landing page for this keyword using the url ""keyword.company.com" or is it better something like "keyword.company.com/keyword"?
I had opted for the first option, but I don't know if it could have a negative impact on SEO.
Thanks for your help.