Content Strategy & SEO

NikkiG
Contributor

Sharing infographics - file type? SEO Optimization?

SOLVE

What are the best methods you guys have found for sharing infographics? What file types do you use? How do you optimize for SEO? It seems the only file type I can upload if I want it to be hosted via HS is png or jpg. But then, the text can't be read, except for the alt text. If I uploaded it to my externally hosted domain, I'd use a pdf... but that comes with its own set of cons. Just wondering what you've all found works best...? 

 

The infographic I'm planning to post will be the content given as a result of the click of a CTA from a blog. 

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2 Accepted solutions
shearn
Solution
Key Advisor

Sharing infographics - file type? SEO Optimization?

SOLVE

The best method I've used would be to have the infographic embedded as an image (.PNG or .JPG) into the blog post as opposed to having it as a stand-alone item. That way it can leverage the content of the post. 

 

I also feel it's more flexible when it comes to social sharing and promotion. Take this HubSpot blog post for example

 

Unless your CTA goes to a crawlable landing page with targeted, relevant content, it will be difficult to get much traction - unless it's a very niche topic. 

 

 

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mattgeller
Solution
Contributor

Sharing infographics - file type? SEO Optimization?

SOLVE

Embed the PNG within the page, but then hyperlink the PNG to the PDF file so it's much easier for users to view.

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jkern
Member

Sharing infographics - file type? SEO Optimization?

SOLVE

So it's not a better idea to create the Infographic as HTML, to get more SEO juice???

0 Upvotes
mattgeller
Solution
Contributor

Sharing infographics - file type? SEO Optimization?

SOLVE

Embed the PNG within the page, but then hyperlink the PNG to the PDF file so it's much easier for users to view.

NikkiG
Contributor

Sharing infographics - file type? SEO Optimization?

SOLVE

Thank you both! I'm used a combination of both of your answers for my infographic! 

0 Upvotes
shearn
Solution
Key Advisor

Sharing infographics - file type? SEO Optimization?

SOLVE

The best method I've used would be to have the infographic embedded as an image (.PNG or .JPG) into the blog post as opposed to having it as a stand-alone item. That way it can leverage the content of the post. 

 

I also feel it's more flexible when it comes to social sharing and promotion. Take this HubSpot blog post for example

 

Unless your CTA goes to a crawlable landing page with targeted, relevant content, it will be difficult to get much traction - unless it's a very niche topic. 

 

 

Did my post help answer your query? Help the Community by marking it as a solution.
ipmedia1
Member

Sharing infographics - file type? SEO Optimization?

SOLVE

PNG and JPG files are suggested for SEO optimization.

0 Upvotes