SEO

[MWasif8]

Here you can see my GSC Last 7 Days Result 5.46k impressions average position 4.5 but 0 clicks.

I am getting daily 1k+ impressions on that page Most Impressions from US, But When i am searching my keywords in google serp with US Location My article not showing in google SERP. What is this problem and why my blog post not showing in google SER, Why i am getting impressions daily. Please Let Me Know what i can do for clicks, SEO Experts Please Guide.

[GiantFocal · Accepted solution]

Hi @MWasif8,

The average position accounts for ALL keywords that Google tracks for your page, not a specific keyword.

In terms of CTR, there are many factors to consider. You can start by optimizing your meta title and description to entice searchers to click. 

Additionally, an average position of 4.5 indicates that your page is typically displayed in the middle of the first page of Google search results. Keep in mind that the top three ranked pages receive the majority of clicks, while those in lower positions attract only a small percentage.

[karstenkoehler · Accepted solution]

Hi @MWasif8,

I’d like to add some additional insights that may further explain what’s going on and what can be done to improve the situation, with the help of generative AI:

---

1. Search Intent Mismatch or Low Relevance:

Although you’re seeing significant impressions, the lack of clicks could suggest that the content might not align perfectly with the search intent of users who see your article in the SERPs. This happens when Google ranks your page for a wide range of terms, including those that might be loosely related to your content but not specifically relevant to what searchers are looking for. Review the target keywords and consider if your page answers the exact queries that users might have for those terms.

Solution:

• Perform query analysis using GSC’s Performance report to identify which queries are triggering impressions but not clicks.
• Ensure your content directly addresses these queries.
• Also, consider updating or adding FAQs or sections within your content to cover related topics in a more user-focused way.

2. Optimize for Rich Snippets or Featured Snippets:

Given that your average position is 4.5, there's a good chance that the top positions may feature rich results (featured snippets, videos, or other SERP elements) that push down regular organic listings. This can significantly reduce your CTR even though your page is ranked high.

Solution:

• Optimize your content for rich snippets (structured data markup like FAQs, how-to schemas, etc.).
• Try to grab a featured snippet by formatting your content in a way that directly answers common questions in your niche. Often, bullet points, tables, or concise answer boxes can increase your chances of earning a snippet.

3. SERP Volatility and Localization:

You mentioned that most of your impressions are coming from the US, but you aren’t able to see your article in the SERPs when searching from that location. It’s possible that Google is testing different ranking positions in different micro-locations or for different user types (new vs returning users, personalization).

Solution:

• Use a rank tracker that allows you to simulate searches from various US locations to understand how your page ranks across different regions.
• Google tends to show varied results based on several factors such as device type (mobile vs desktop), user history, etc., so use incognito mode and tools like Google Search Ad Preview to avoid bias.

4. Review Mobile-Friendliness and Core Web Vitals:

Mobile and page experience play a major role in rankings and CTR. A page with a strong mobile experience tends to rank better and also retains higher CTR, especially since a good portion of US users are on mobile.

Solution:

• Run a mobile usability test on your page.
• Check your Core Web Vitals (especially for mobile) and improve load speed, interactivity (First Input Delay), and visual stability (Cumulative Layout Shift) as these can impact both rankings and user experience.

5. Branding and Trust Signals:

Sometimes, even if a page ranks well, users may not click because the meta title or description doesn’t reflect authority or trustworthiness in the niche. This is especially important in YMYL (Your Money or Your Life) niches like health, finance, or law.

Solution:

• Consider adding trust signals such as testimonials, certifications, or expertise-related content in your descriptions.
• Showcase brand authority directly in your title or meta description, especially if you or your site is well-known in the field.

---

SEO is an iterative process, so testing different strategies (titles, content updates, CTR optimization) can help you see what resonates best with your audience and improve performance over time.

Let me know if you'd like to dive deeper into any of these suggestions!

[GiantFocal · Accepted solution]

Hi @MWasif8,

The average position accounts for ALL keywords that Google tracks for your page, not a specific keyword.

In terms of CTR, there are many factors to consider. You can start by optimizing your meta title and description to entice searchers to click. 

Additionally, an average position of 4.5 indicates that your page is typically displayed in the middle of the first page of Google search results. Keep in mind that the top three ranked pages receive the majority of clicks, while those in lower positions attract only a small percentage.