Content Strategy & SEO

devkos
Member

SEO localization

SOLVE

Hi there,

 

I just wanted to get some opinions regarding best SEO practises for localization set up. 

 

Our business is based in the UK and thats the main audience at the moment. We are planning to add more countries, so we may show a slightly different content in some pages/modules and later on may add an additional languages, so want to make sure we do it right from the start. The question I have:

 

If we are based in the UK, do we need to have all our default pages just in English or they need to be in subfolders for UK (e.g. /en-gb/)? 

What is best from the SEO/Analytics side?

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1 Accepted solution
Jnix284
Solution
Recognized Expert | Partner
Recognized Expert | Partner

SEO localization

SOLVE

Hi @devkos Happy to share a few thoughts:

 

HubSpot has built-in multi-language tools that you should research before you jump into subfolders. 

 

There are also website themes built to further support these capabilities that will make it much easier in the long run (assuming you are using CMS Hub).

 

From an SEO standpoint, your base language is set by the domain as English or English-GB, so any language variations will require the language slug to work properly (like /de or /fr etc.) which will also be detected by search engines. This is the best way to handle language variations because it is universally accepted.

 

Another thing to consider, if you are keeping the site content in English and you just want to show different content by country would be to keep the website URL as-is and serve smart content using Smart Rules. Doing this, search engines would only see the "default" content and would not see the country specific content. This has pros and cons, but is one of the most user friendly ways to handle this if the content changes are minor like showing alternate pricing by country (vs. a fully translated site to another language).

 


maka Agency

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2 Replies 2
Jnix284
Solution
Recognized Expert | Partner
Recognized Expert | Partner

SEO localization

SOLVE

Hi @devkos Happy to share a few thoughts:

 

HubSpot has built-in multi-language tools that you should research before you jump into subfolders. 

 

There are also website themes built to further support these capabilities that will make it much easier in the long run (assuming you are using CMS Hub).

 

From an SEO standpoint, your base language is set by the domain as English or English-GB, so any language variations will require the language slug to work properly (like /de or /fr etc.) which will also be detected by search engines. This is the best way to handle language variations because it is universally accepted.

 

Another thing to consider, if you are keeping the site content in English and you just want to show different content by country would be to keep the website URL as-is and serve smart content using Smart Rules. Doing this, search engines would only see the "default" content and would not see the country specific content. This has pros and cons, but is one of the most user friendly ways to handle this if the content changes are minor like showing alternate pricing by country (vs. a fully translated site to another language).

 


maka Agency
RalfPi
Member

SEO localization

SOLVE

Well, the subfolders might overload the website if not done correctly. Your website, for a better optimization, should be created in the simplest way possible without many pages, subfolders, and other elements. I would optimize the title, content, video, and pics on the default pages. Definitely, you won't need the subfolders(en-gb) for pages you want to localize in the chosen countries. SEO is about making everything SIMPLE and COMPREHENSIVE.
Localization won't bring you much traffic, but manual link building service will. Authoritative and relevant backlinks will boost your visibility no matter what country you choose.