SEO Authority & Page Headings

[Francis_fa]

Seeing as most people put the primary keyword in the page title, would it help increase the page's authority, for a blog post, by making the author's name the second heading? The rationale is that it would be easier for bots to find and index and depending on the credibility of the author, the pages' SEO authority would increase.

[jolle · Accepted solution]

Hey @Francis_fa, thanks for reaching out!

I don't have a definitive technical answer, but here's a pretty good article around this topic from Moz (though it is from 2020). I feel like you should still prioritze target keywords/themes, but that's just my thought.

Hope this helps!!