Realistic Lead Conversion goals

KSandy · a month ago

I want to set realistic Lead Conversion goals for my website but I'm not using paid ads only organic marketing on YouTube, Facebook and LinkedIn.

What are realistic Lead Conversion goals I should set for this new website using organic marketing?

My website would be marketing "Digital Product (courses creation) Coaching" and "Website Design Services."

Thank you!

mudasir_qayyum · 2 weeks ago

Setting realistic lead conversion goals for your website depends on factors like your current audience size, the quality of your content, and how well your offerings resonate with your target audience. Since you're using organic marketing on platforms like YouTube, Facebook, and LinkedIn, a typical lead conversion rate for organic traffic ranges from 1-3% for new websites.

Here's how you can define your goals

Start by tracking the number of visitors coming to your website from these platforms. If you're just starting, focus on building consistent traffic and engagement rather than setting high expectations for conversions immediately.

Evaluate the quality of your audience. For example, if your YouTube subscribers or LinkedIn connections align closely with your niche (course creators and business owners looking for websites), you can aim for a 2% conversion rate initially.

Create a lead magnet tailored to each audience. For course creators, offer a free mini-guide or webinar on effective course creation. For businesses, provide a checklist or resource for improving their website design. These lead magnets can boost your conversions by offering immediate value.

Regularly analyze your landing page performance and calls-to-action. A well-optimized landing page can significantly improve your conversion rate. Test headlines, button placements, and form length to find what works best.

Adjust your goals based on performance data. If you receive 1,000 monthly visitors, aim for 20-30 leads initially, then refine your strategies as traffic and engagement grow.

I hope that will be helpful for you, If you confuse in anything, give a reply. Thank You

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mudasir_qayyum · 2 weeks ago

Setting realistic lead conversion goals for your website depends on factors like your current audience size, the quality of your content, and how well your offerings resonate with your target audience. Since you're using organic marketing on platforms like YouTube, Facebook, and LinkedIn, a typical lead conversion rate for organic traffic ranges from 1-3% for new websites.

Here's how you can define your goals

Start by tracking the number of visitors coming to your website from these platforms. If you're just starting, focus on building consistent traffic and engagement rather than setting high expectations for conversions immediately.

Evaluate the quality of your audience. For example, if your YouTube subscribers or LinkedIn connections align closely with your niche (course creators and business owners looking for websites), you can aim for a 2% conversion rate initially.

Create a lead magnet tailored to each audience. For course creators, offer a free mini-guide or webinar on effective course creation. For businesses, provide a checklist or resource for improving their website design. These lead magnets can boost your conversions by offering immediate value.

Regularly analyze your landing page performance and calls-to-action. A well-optimized landing page can significantly improve your conversion rate. Test headlines, button placements, and form length to find what works best.

Adjust your goals based on performance data. If you receive 1,000 monthly visitors, aim for 20-30 leads initially, then refine your strategies as traffic and engagement grow.

I hope that will be helpful for you, If you confuse in anything, give a reply. Thank You

karstenkoehler · a month ago

Hi @KSandy,

Could you specify which conversion rate you're referring to? From website visit to form submission? From form submission to personal touchpoint?

Best regards

Karsten Köhler
HubSpot Freelancer | RevOps & CRM Consultant | Community Hall of Famer

Beratungstermin mit Karsten vereinbaren

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