Jan 18, 2020 11:27 AM - edited Jan 19, 2020 2:35 AM
I'm working on restructuring our website, include all top level pages and blog topics and posts due to the topic cluster model.
Our website is about medical treatemnts and offering best healthcare centers and physcians in each region, city and country.
the main and top level parts of our website are:
We choosing our treatment profiles(rhinplasty ... ) as a pillar pages, and then creat blog posts for subtopics related to this pillars (Open surgery method in rhinoplasty etc..)
And each treatment, beside its sub topic medical issues, It presents one of our most imprtant landing pages offering best of this treatment providers in each region:
Each of these landing pages discuss about top providers, cost analysis etc...
This is our URL structure:
and subtopics linking to treatments(rhinoplasty):
but I dont know how to design appropriate structure for listing our treatment in each regions,
I appreciate if help me to do my best for my company. thanks
Jan 24, 2020 6:25 PM
Jan 25, 2020 11:52 AM
Jan 28, 2020 9:56 AM - edited Jan 28, 2020 9:58 AM
Dear John, thank you for your answer,
1-We have another challenge to choose flat url structure vs heirrchical ?
we find out we should use hierarchical for better usablity and keeping it short , but utmost only segmenting it into two directories:
chosen: e.g : mywebsite.com/treatments/rhinoplasty
chosen: e.g: mywebsite.com/treatments/rhinoplasty-berlin
we choose this vs the another alternative soloution :
and put all pages related to treatment (except blog posts).
it may has some other SEO reasons you may know.
I lookforward to hearing your opinion and suggustion about both these choices.
2- In all pages that present best providers of any treatment in
specific location(e.g : mywebsite.com/rhinoplasty-berlin ) we should present three best provider for this treatment in this location. and link to their persoal profiles.
one provider (physician) may present in different treatments, and get link from many pages, it would be okay if this provider located under the same cluster-pillar content group, but it is not always true,
we chose /rhinoplasty as a pillar, then link to its cluster as a /rhinoplasty-berlin
then this last page link to all three providers for this treatment.
but these providers maybe get link from /facelift content group.
and it has conflict with one of main rules of this model that we do not link cluster contents from different groups.
I hope I explained enough what I mean,
Jan 28, 2020 10:31 AM
Jul 22, 2020 11:01 AM
Hi @reza_ns , I just ended up on your thread and wanted to ask - how did your launch go? I know it's been a few months. If you have any questions about the website or maybe you are experiencing a challenge right now you could use help with - our VP of Marketing is answering any Marketing questions you have in the thread I posted below. Let us know if you need any help with strategy or HubSpot - we're here for you! https://community.hubspot.com/t5/OpsLife/Open-Now-Exclusive-Conversation-with-Jon-Dick-VP-Marketing/...