Pillar Linking Strategy

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PSM
Occasional Contributor

Ok, I've seen a lot of ideas obout linking content in pillar pages but some is conflicting.

 

I have a few pillar pages created but not 100% sure of the best linking strategy.

 

Currently, I link within the pillar to relevant blog articles or landing pages. I'm also linking from those pages back to the pillar.

 

Should we just be linking from blog/landing pages back to the pillar? ("one direction")

 

They are ranking well for our content key words but I want ot optimize as much as possible.

 

Thanks in advance

Shannon

 

 

 

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Community Thought Leader | Diamond Partner

Hi @PSM

 

I don't think anyone is ever 100% about what the absolutely perfect strategy for this sort of thing is, but your approach looks sound. 

 

You definitely want internal links from content to your pillar page, to help it rank. But the original researcher behind HubSpot's take on the approach did find that more internal and external links within their pillar pages also correlated with higher rankings. 

 

I highly recommend taking a look at Anum Hussain's presentation on the subject: http://www.anumhussain.com/presentations/topics-over-keywords

 

Hope this helps.

Phil Vallender | Inbound marketing for B2B technology companies
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Community Thought Leader

Also worth reviewing - Pillar Pages: Landing Page, Web Page, or Blog Post

 

Help answer your question? If so, remember to accept this solution now.

 

Best,
Frank

Author "Perfect HubSpot" Series


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MFrankJohnson.com | Connect on LinkedIn

Help find posts quickly ... accept this solution now.

Hope that helps.

 

Best,
Frank

 

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3 Replies 3
Community Thought Leader | Diamond Partner

Hi @PSM

 

I don't think anyone is ever 100% about what the absolutely perfect strategy for this sort of thing is, but your approach looks sound. 

 

You definitely want internal links from content to your pillar page, to help it rank. But the original researcher behind HubSpot's take on the approach did find that more internal and external links within their pillar pages also correlated with higher rankings. 

 

I highly recommend taking a look at Anum Hussain's presentation on the subject: http://www.anumhussain.com/presentations/topics-over-keywords

 

Hope this helps.

Phil Vallender | Inbound marketing for B2B technology companies
Highlighted
Community Thought Leader

Also worth reviewing - Pillar Pages: Landing Page, Web Page, or Blog Post

 

Help answer your question? If so, remember to accept this solution now.

 

Best,
Frank

Author "Perfect HubSpot" Series


hubspot-solutions-signature-mfrankjohnson-v05.png

MFrankJohnson.com | Connect on LinkedIn

Help find posts quickly ... accept this solution now.

Hope that helps.

 

Best,
Frank

 

MFrankJohnson-dot-com-HubSpot-Community-banner-gif-v20190817

Occasional Contributor | Gold Partner

@PSM

 

One thing people either forget or miss is the anchor text when creating internal links. Make your anchor text relevant to where you are sending them. 

 

Don't have your anchor text something like "click here to learn more about..."

 

Rather something more like "...understanding the benefits of boutique marketing agencies and larger firms can help you.."