Marketing hotel rooms through content campaigns

[Advizahol]

I see it’s been a while since this was last active, but I just wanted to ask if anyone here has had success marketing hotel rooms through content campaigns lately. With travel patterns changing, I wonder what’s working now—are guests responding more to video, reviews, or maybe package-style offers? Curious what channels are bringing in the best results for everyone.

[BérangèreL · Accepted solution]

Hi @Advizahol and welcome, we are so glad to see you here!

Thanks for asking the HubSpot Community!

Your post was on an older thread "Hotel Room" so, for visibility and clarity, I moved it here.

Have you done any reporting in the past?
Our analytics tools can help segment and identify your web traffic, providing opportunities to invest in certain channels.

It’s worth noting that these tools are pre-built and ready to use out of the box.

Also, how would you define/measure the success of a campaign?
Our campaign analytics tools can provide detailed insight into your marketing efforts to help show value and measure success.

I'd love to ask our Top Experts who worked with customers in this industry or who are themselves in this industry: Hi @danmoyle, @PantZgr, @BelgiumSun, @Lucila-Andimol and @Phil_Vallender do you have any tips to share with @Advizahol, please?

Have a fantastic weekend and thanks so much in advance for your valuable contributions!
Bérangère

[Lucila-Andimol · Accepted solution]

Hi @Advizahol 

glad to see you around here.

Hospitality is a very dynamic industry

a lot of different audiences/targets,

different markets and of course, results from each channel.

What works best for companies is testing and learning where they audiences are,

and as you say, what contents and channels resonate best with them.

For example executive travelers may choose different channels than families with kids.

What has worked best for you in the past? What would be a good next steps test?

What are you expecting to happend from this test? a especific goal?

You can launch a test campaign in HubSpot and analyze the results to learn more about your business, your adecuate channels and your audiences

to make more informed decisions and get better results.

Hope this helps

[danmoyle · Accepted solution]

Hi @Advizahol and welcome (back?) to the Community. +1 for what @Lucila-Andimol shared. Here's my thoughts (as a strategist and customer education facilitator, not a hospitality-specific marketer): 

Short-form video content on platforms like TikTok, Instagram Reels, and YouTube Shorts has become a top driver for a lot of brands, especially in the hotel and hospitality space. These videos should highlight unique property features, guest experiences, and local attractions. They're highly shareable and favored by travelers, especially younger demographics. In fact, video content generates significantly more shares than text or images, and social media is increasingly used as a travel search engine, particularly by Gen Z and Millennials (and even us in Gen X!). The most effective videos tell a story or evoke emotion, focusing on the guest experience rather than just amenities. Videos that showcase the feeling of a stay or the local culture tend to inspire more bookings than traditional property tours.

I also believe that user reviews and social proof continue to be essential in your industry. Authentic guest reviews and testimonials, especially when integrated into your website and social channels, will continue to influence booking decisions. They have to be real. People are more critical now and look for fake or paid review. But reputation management still helps to build trust and visibility. Make sure you're actively encouraging and responding to reviews. And if you're interested in increasing UGC, social media contests or campaigns that encourage guests to share their own stories and photos can amplify your reach.

To your question about, package-style offers, some successful brands are definitely offering exclusive, limited-time packages. They're promoting through both social media and email. And they help create urgency and may increase conversions. FOMO is real. 

And here is where personalization can help. Use data in your CRM to tailor packages or offers to specific guest segments (not just first name!) to boost engagement and direct bookings.

Here are some thoughts I gathered in research on current channel performance that I liked as a solid list to consider and test.

• Social Media: TikTok, Instagram, and YouTube are the fastest-growing channels for discovery and inspiration, particularly through video and influencer partnerships.
• Email Marketing: Still highly effective for targeted promotions, loyalty campaigns, and upselling. Pre-arrival and post-stay emails can drive incremental revenue and repeat bookings.
• Official Website: Ensuring your website is optimized for direct bookings remains critical. Integrate reviews, video, and package offers for best results.
• Influencer & Affiliate Marketing: Collaborating with travel influencers or micro-influencers can expand your reach to new audiences, often at a lower cost than traditional ads.
• Direct Messaging Apps: WhatsApp and Facebook Messenger are emerging as valuable tools for direct communication, personalized offers, and seamless booking experiences.

I hope that helps! 

[Lucila-Andimol · Accepted solution]

Hi @Advizahol 

glad to see you around here.

Hospitality is a very dynamic industry

a lot of different audiences/targets,

different markets and of course, results from each channel.

What works best for companies is testing and learning where they audiences are,

and as you say, what contents and channels resonate best with them.

For example executive travelers may choose different channels than families with kids.

What has worked best for you in the past? What would be a good next steps test?

What are you expecting to happend from this test? a especific goal?

You can launch a test campaign in HubSpot and analyze the results to learn more about your business, your adecuate channels and your audiences

to make more informed decisions and get better results.

Hope this helps

[BérangèreL · Accepted solution]

Hi @Advizahol and welcome, we are so glad to see you here!

Thanks for asking the HubSpot Community!

Your post was on an older thread "Hotel Room" so, for visibility and clarity, I moved it here.

Have you done any reporting in the past?
Our analytics tools can help segment and identify your web traffic, providing opportunities to invest in certain channels.

It’s worth noting that these tools are pre-built and ready to use out of the box.

Also, how would you define/measure the success of a campaign?
Our campaign analytics tools can provide detailed insight into your marketing efforts to help show value and measure success.

I'd love to ask our Top Experts who worked with customers in this industry or who are themselves in this industry: Hi @danmoyle, @PantZgr, @BelgiumSun, @Lucila-Andimol and @Phil_Vallender do you have any tips to share with @Advizahol, please?

Have a fantastic weekend and thanks so much in advance for your valuable contributions!
Bérangère