After the latest Google update, I noticed a significant drop in my website's rankings, despite having high-quality and optimized content. I read that this update involved the use of artificial intelligence, but I have not utilized AI in my content creation process. I'm wondering what caused the drop in my rankings and if this issue will resolve itself over time or if I need to take action to fix it.
Drops in rankings after a Google update often indicate that the algorithm's priorities have shifted, and your site might not fully align with the new ranking signals. Even if your content is high-quality and optimized, updates can emphasize other factors such as user experience, content relevance, expertise, or even technical performance.
Below I have write some easy ways to understant that issues and obviously fixing.
1- Use Google Search Console and analytics platforms to identify which pages lost rankings, which queries were impacted.
2- Reassess Content Alignment: High-quality content is essential, but ensure it fully addresses the search intent (Currently intent have vital role) behind the queries. Review top-ranking competitors to identify gaps in your content.
3- Check E-E-A-T Factors: Google's updates often emphasize Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T). Add author bios, cite credible sources, and ensure your site reflects authority in your niche. Also, verify technical trust signals, such as SSL certificates and clear privacy policies.
4- This step also very important in this pattern, You have to make sure your website provides fast load times, is mobile-friendly. You can check PageSpeed Insight feature of google, and check the speed of your website on Desktop and Mobile also.
5- Conduct a full technical SEO audit to check for crawl issues, duplicate content, broken links, or other problems that might have surfaced as penalties with the update.
I hope these ways will actually helps you in this period, and one more thing, as per my experience. I learned a lot from my sites and, after experiencing Google updates, gave you findings in a refined way. Note that Now UI is very important in the sense of Ranking. It is making a critical part of Ranking on google.
Hey @VeronicaFlores, thank you for posting in our Community!
Google's updates, especially those incorporating artificial intelligence, can indeed have significant impacts on search rankings. The exact reasons for your drop can be multifaceted and often complex. Google's updates may prioritize certain factors differently, and your website might have been affected by changes in how the algorithm evaluates content relevance, quality, or user experience.
I would recommend connecting with HubSpot Technical Support, as Support is included in your subscription and they will be able to provide real time assistance for this matter, including hopping on a screenshare if necessary.